Opinions expressed by Digital Journal contributors are their own.
The uses for social media can exceed that of just watching those around you but can actually become an educational and motivational tool. Although many might think social media can become a block due to the time spent on it, many don’t consider its different sides. With a goal of wanting to use the media for your benefit, platforms like Instagram can become tools for success. This is especially applicable to Generation Z and Millennials, who have grown up to absorb information at the tip of their fingertips. Honing in on their skills to use the digital sphere as a way to grow and progress, can become crucial in their personal and professional development.
Because of their technological resources, “Gen Z are used to fast-moving technology and immediate gratification,” in which they may “feel like time is scarce.” This mentality means that they are more prone to taking advantage of “micro-learning, known for quickly closing skill and knowledge gaps.” Therefore, accessing social media accounts that can contribute to this form of learning without the formal effect of a class can prove to be very beneficial to younger generations.
An example Instagram account that does just that is Book.Of.Leaders. With over one million followers, the account utilizes its platform to spread information, motivation, and inspiration through influential and successful figures. These figures are those that have demonstrated great success in their respective fields and have plenty of experience and knowledge to speak from. Examples of these figures include Steve Jobs, Warren Buffet, Elon Musk, and Mark Cuban to name a few. Their perspectives can relate to people in all industries and businesses, as Book.Of.Leaders aims to have their content apply to all the different paths people may choose to follow.
As one of the contributing authors to Book.Of.Leaders explains, “Instagram can be an excellent source of educational content that boosts your brain, and helps increase your income and teaches you new skills.” Quick visuals, such as photos and videos, along with stories and quotes to accompany the content can be one of the most effective ways to absorb information. Finding inspiration from those that have similar goals and found success in their efforts can be all the more motivating to achieve success, but in your own way.
Focusing on an audience of younger generations means that Book.Of.Leaders is speaking to people who are expanding the meaning of work and their careers. Their audience is motivated by independence and financial freedom, which means that they will take advantage of the resources they have to take them there. As people continue to evolve to the technological landscape and the entrepreneurial environment, it is important to continue embracing and working with the revolutionary ideas and concepts that have brought us to where we are today. Book.Of.Leaders give its followers the chance to do just that: learning from the successes, experiences, and knowledge that came from those before us.
