Opinions expressed by Digital Journal contributors are their own.
Social media has undoubtedly revolutionized access to information. You are only a click away from whatever information you seek. Ideally, the digital space, including social media, can be defined as a massive pool of data from various aspects of life. Given its complexity, the automotive industry stands out as a highly searched topic—thousands are vigorously seeking to learn more about this fast-paced sector to keep up with constantly changing technologies.
However, finding correct and factual automotive social media content is never easy. It can be a daunting task as it has proven to be the one sector, especially for car merchants, whose marketing strategies now heavily rely on social media.
Thankfully, there are reliable and trustworthy pages like HYPEWHIP, a factual source of automotive news and updates. HYPEWHIP was founded by Matthew Thompson, a passionate and experienced automotive enthusiast. Matthew shares a profound understanding and knowledge of the automotive world and is on a mission to share his know-how with the rest of the world. You can learn virtually everything about cars, from HYPEWHIP’s regular reviews to special editions, where they uncover different makes, brands, and models.
Since its establishment, HYPEWHIP has captured the online automotive audience thanks to Matthew and his team’s creativity and ingenuity when it comes to content creation. HYPEWHIP’s various social media pages have since amassed millions of views, with over 300 million monthly impressions. Their captivating videos are also attracting new followers, thus making HYPEWHIP the fastest-growing Instagram community.
The HYPEWHIP team understands that more than two-thirds of prospective vehicle buyers look for videos about the vehicles they are interested in and considering purchasing. They look up more details regarding automobiles and evaluate the performance of the car, which directly informs HYPEWHIP’s dedication to researching and staying up to date on every automotive trend.
To other social media creators, the HYPEWHIP team shares some words of advice to help you grow your page. Your taglines must complement the pictures you intend to post. How you interact with your audience also matters. Address questions from fans, reply to all comments, express gratitude to individuals who like and share your work, and make an effort to engage with almost everyone. Clients also favor businesses that reply quickly. If you don’t keep an eye out for audience inquiries, you lose out on interacting with them, possibly losing a potential client to your rivals.
Hard work, dedication, and passion for the industry are a must. You need to be devoted to research. It can sometimes be frustrating to upload a video and fail to reach your target audience, but this doesn’t mean that you have failed. Instead, think of it as a chance to do it again better.
Moving forward, HYPEWHIP wants to scale and become the go-to platform for everything you need to know about cars. This includes regular updates on current and upcoming events and, more importantly, up-to-date news about cars. In the long run, the dream is to see HYPEWHIP become the largest automotive news brand on the internet. They also want to expand their followers to dominate the international stage and possibly have an audience in every corner of the world.
