Ellen Geer
Digital Journalist based in Charlotte, NC, United States.
Joined on Nov 22, 2009
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A bit about Winthrop University's "most-presitgious" artist, Marge Moody, a Scotland-born artist turned American art professor.
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A new craze is hitting downtown Rock Hill. The Tom S. Getty’s Center is now the site of Gallery Up, a premier art gallery.
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Who ever knew that a simple pattern located in a product was just a war-causing trademark. Something as small as a diamond or bowtie can cause million dollar damage to the paper industry.
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“It’s not enough to tell people what your brand is…you have to be what you want your brand to be.” Here's Best Buy's approach...
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The turning point for physical media: In an industry defeated by the invention of the internet and the rapid advancements in day-to-day technology, one market remains fighting, but most likely a losing battle. Newspapers.
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One of the most valuable advantages to maintaining a strong brand name is that from that strengthened name, a brand extension can be formulated.
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The goal of marketing is brand loyalty, and how better to keep customer loyalty than emotion. Without successful branding, failure will incur.
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Google this quote. You will find that it is highly recognized as a tag for sites discussing myths and false truths. For many, this belief is a reality, for others, there is a bit more of an optimistic attitude. To each is his own.
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The Anholt Nation Brands Index, or NBI, is a measurement tool of American appeal and power in comparison to twenty-five other major nations in the world.
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G.M.’s sales in the United States have plunged 37 percent this year, and its market share has fallen just below 20 percent.
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Can typography really make a difference in company perception and shopping habits? Have you noticed the change in Ikea's font?
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Bank of America: America's salvation bank, or are they really working for the American public? Here's my opinion on one of the largest banks in US history.
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AOL is releasing its ties to Time Warner officially on December 10th of 2009, just before the start of the new 2010 year. This is a bold move, and they declare that their advertising strategies and management of the brand are to be just as strong.
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In spring 2010, Apple is expected to release its newest product, the Mac Tablet. Similar to the Kindle, this device will top the charts.
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The Cheesecake Factory menu features more than 200 menu selections made fresh from scratch each day – using only the highest quality ingredients – which combines to create our remarkable tastes.
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This might honestly be the key to holiday weight-loss without the sacrifice of those holiday treats you wait all year long to enjoy.
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