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mobile marketing News

What you need to know about geofencing in mobile marketing

A person walks into a store with their mobile phone or smartwatch and suddenly a discount code or targeted product ad appears from that store on their device. Welcome to the threshold of a geofenced boundary.

Op-Ed: The Instagram short-form video records the Facebook-Twitter war

In the backdrop of the ongoing social media marketing war between Facebook and Twitter, Facebook's Instagram announced its intention to carry short-form videos in answer to Twitter's red-hot Vine video application.

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