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custom publishing News

Renaissance and Slate win Adrian Award for content marketing work

In the 2013 hospitality category, Renaissance Hotels and SlateCustom took the bronze HSMAI Adrian Award for content marketing in support of the discerning business traveler - a recognition of content strategy in travel marketing.

In a content marketing first, GE Capital hits the road with Slate

In a remarkable and dynamic first in the content marketing space, GE Capital and Slate magazine have partnered to deliver the middle market Roadshow For Growth - celebrating the job-oriented achievements of middle-market businesses.

Op-Ed: Email string reveals PR challenges and need for branded content

An email exchange between a vice president at public relations concern Burson-Marsteller and an activist blogger revealed the underpinnings of the modern challenges facing corporate communications professionals and the need for branded content solutions.

Marketing breakfast panel explores branded content and ecosystems Special

At an Advertising Women of New York breakfast on Thursday, a marketing panel discussed the evolving role of branded content, its impact on consumers, and the multiplatform distribution challenges facing advertisers.
 

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