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Op-Ed: The Instagram short-form video records the Facebook-Twitter war

In the backdrop of the ongoing social media marketing war between Facebook and Twitter, Facebook's Instagram announced its intention to carry short-form videos in answer to Twitter's red-hot Vine video application.
In the Media by Michael Krebs - 2 comments

Video ads reach all time high — 11 billion streamed in June

Video ads are becoming a hot favourite with online viewers as viewing figures soar. Eleven billion ads were viewed in June over the web, accounting for 33 percent of all videos streamed. Google, Yahoo and Facebook lead the way.
In the Media by Lesley Lanir - 6 comments

Don't look now: Video ads may appear on a mirror near you

Say it ain't so. A new advertising technologies company has developed a way to allow commercial video ads to be displayed on public restroom mirrors.
In the Media by R. Francis Rubio - 3 comments

Online ads reaching 50% of U.S. population via video

A report by ComScore has revealed 50 percent of the U.S. population have been reached by advertising through video content.
In the Media by Stephanie Medeiros

'No more booze ads at Super Bowl' counter group declares

The big boys of beer better look out, as there is a counter movement to get them to withdraw booze ads, especially the sexy type, and to be appropriate for youth.
In the Media by Carol Forsloff - 3 comments

Video ads now appearing on Google result pages

Google has added videos in the ads on its Google Search page results. The video ads relevant to search results will show up next to regular ads and will give visitors an option to watch them.
In the Media by Chris V. Thangham - 1 comment

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