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Social media News

Huge growth in mobile video to push ad market to $18bn in 2018

The continued trend towards mobile video is expected to increase spending on adverts for the format by 49 percent in 2018. It will push the total value of the market above $18 billion while causing a decline in the spending on desktop video ads.

Google launches a Facebook-style news feed for your interests

Google has announced a new mobile app feature that surfaces articles that may be relevant to you. Called Feed, the feature has drawn comparisons with Facebook's News Feed. It's part of Google's ongoing efforts to become a destination, rather than a tool.

What in the world will London's Chief Digital Officer be doing?

Digital transformation is taking place across the world, impacting our lives in ways we can't even begin to count. This movement is also helping us to create "smart cities." The City of London has decided a Chief Digital Officer can help this transition.

Facebook reportedly planning a much cheaper VR headset for 2018

Facebook-owned Oculus VR plans to release a much cheaper virtual-reality headset priced at roughly $200 in 2018, according to a new report from Bloomberg.

Advertisers should pay attention to Snapchat's new maps feature

Snapchat is putting together the building blocks for a powerful location-based ad business, Oppenheimer analyst Jason Helfstein wrote in a note to clients on Monday.

Facebook building its own Houseparty clone to disrupt live video

Facebook is reportedly building its own live video chat app. It's an attempt to capture the attention of young audiences who often communicate in groups. The company is said to be planning a clone of popular group video app Houseparty called Bonfire.

Facebook reaches two billion users milestone

Facebook has announced it has passed the two billion user mark, affirming its status as the largest social network on the planet. The company said it's an "honour" to have reached the milestone and unveiled a personalised celebratory video for each user.

Tech companies unite in new global forum against online terrorism

Four of the largest technology companies have announced they're joining together in a coalition to stamp out online terrorism. Facebook, Microsoft, Twitter and YouTube are the founding members of the Global Internet Forum to Counter Terrorism.

Google launches new experimental YouTube party app for the iPhone

Google has opened up access to an experimental YouTube app to all iPhone users. Called Uptime, the app offers a more social YouTube experience that lets you watch videos together in a group. It's meant to be accessible, fun and focused on sharing.

Facebook Messenger video chats get animated masks and filters

Facebook has released a new update for Messenger that adds a slew of features around video chats. The company has brought its filters and masks for photos to video content too, drawing more parallels with rival Snapchat.

China crackdown on livestreaming on social media sites

The Chinese government has taken an action on live-streaming services on its top social media sites. This appears to be a move to battle unsuitable political content that's broadcast via live-streaming services.

Software detects sarcasm on social media

The American Technion Society reports on a novel piece of software designed to detect whether comments made on social media are 'sarcastic' or laden with irony. Such a tool could help those with learning difficulties.

Dark side of social media: cosmetic procedure boom

London - The influence of social media should never be underestimated. A new study links the prevalence of the digital realm to a rise in young people seeking cosmetic surgery procedures. This relates to increases 'pressure' to match the types of images shared.

Facebook announces profile picture changes to help you stay safe

Facebook has announced a set of new safety features related to profile pictures that are designed to give users peace of mind over how their images are used. The options are based on feedback from Indian users and are currently limited to the country.

Supreme Court rules sex offenders have right to use social media

Washington - The Supreme Court of the United States struck down a North Carolina law that prohibited registered sex offenders from using any social media site children can access, regardless of intent. The court found the law violated the First Amendment.

Twitter talks about its bot problem and fake news

Twitter has elaborated on how it's approaching the spread of fake news and misinformation on its platform. After facing heavy criticism for allowing giant "botnets" of fake users to proliferate, the company said it's "doubling down" on the bot problem.

Facebook explains how it uses AI to catch terrorists online

Facebook has publicly detailed its approach to combatting terrorism on its platform. The company addressed recent criticism it has received in the wake of terrorist attacks, stating "there's no place" on Facebook for terror and hate.

Twitter completely redesigns its app in attempt to stay relevant

Twitter has announced a complete overhaul of its mobile apps that introduce a new look and feel based on a "flatter" design. It reflects the company's growing desperation as it tries to attract new users and stay relevant amongst rival social networks.

How fake news is changing social media and search online

Fake news has been a stumbling point for internet companies since it came to the attention of the world last year. As the problem continues to spread, social networks and search providers are still devising ways of holding back and reversing the tide.

Theresa May vs Facebook and the level of regulation

London - Conservative Party leader Theresa May has entered into a dispute with social media providers in the wake of the latest terror attack in London. May has used the situation to call for greater governmental regulation of social media.

Facebook tweaks Trending to help you find new stories quicker

Facebook has announced it's expanding the search results page for its Trending feature on mobile devices to include more alternative viewpoints on major stories. The company is also improving the visibility of Trending to help you quickly access the news.

Emojipedia adds trends to let you check which emoji are popular

A new emoji tool hopes to help you avoid digital embarrassment by letting you know when your most frequented symbols are heading out of fashion. The current trends suggest you should be accompanying your tweets and messages with dog icons today.

Most dangerous social media app for mental health revealed

London - Social media platforms are rated in different ways, covering the spectrum from marketability to user experience. How about mental health? Instagram is rated, from a new survey, as the worst social media platform for young people's mental health.

Instagram launches face filters, the last big Snapchat feature

Instagram is rolling out support for face filters, an augmented reality feature that lets you overlay your selfies with masks and props. Predictably, the implementation strays little from Snapchat's original, completing Instagram's clone of its rival.

Emails with capital letters in the headline get low responses

Want to get people to respond to an urgent email? There are different tactics, but one thing to avoid is completely capitalizing those urgent email subjects. This will probably negatively impact the fast response rates you actually want.

Top analyst said Snap reminds him of Apple 'in its younger days'

One way that Snap resembles Apple in its early days is that Snap CEO Evan Spiegel is a product impresario, like late Apple founder Steve Jobs was.

Snapchat shares plummet after dramatically missing growth targets

The value of shares in Snapchat parent company Snap has fallen dramatically in the wake of the company's disappointing first earnings call. After missing its targets, the company's value plummeted by a quarter amid analyst concern about its future.

The most ‘tweeted’ tweet exceeds three million

Social media records are there to be broken and this has happened with Twitter, where a new record for the most tweeted tweet has been set. The record-breaking tweet is consumer focused and it comes from a teenage boy.

Facebook to cut down on 'shocking' and 'malicious' content

Facebook is adjusting the way it ranks posts in the News Feed to help filter out content that people may find offensive or abusive. The company is targeting links to websites that contain clickbait, misleading headlines and low-quality ads.

Instagram finally lets you upload images from your computer

Instagram is rolling out the ability to upload photos without using a smartphone. It's now possible to add new images from the company's website, a change that will please users who've wanted the ability for years. It expands the service's appeal.
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LinkedIn released a report detailing the SMB market s social media incorporation.
LinkedIn released a report detailing the SMB market's social media incorporation.
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Instagram Logo
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Will McInnes, CMO of Brandwatch during his keynote speech at #SMWF
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Gmail on Laptop in Dark
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The selfie taken by Germany's Lukas Podolski moments after his team wins the 2014 World Cup
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