Programmatic is quickly becoming the new norm in the advertising industry. In fact, programmatic buying has grown by 20 percent in the past six months alone — an unprecedented increase that shines light on the technology's promise and success.
Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.
In the backdrop of the ongoing social media marketing war between Facebook and Twitter, Facebook's Instagram announced its intention to carry short-form videos in answer to Twitter's red-hot Vine video application.
As advertisers become more aware of the issues facing social media marketing, one social media service firm is working to aggregate social media material into content modules for publishers and marketers alike.
The commercial side of the digital media industry is entering a considerable challenge to its intellectual sustainability, and the solution resides in the courage and will of middle management to train the next generation.
Mashable's Lauren Indvik released a story on The Atlantic last week that featured imaginative figures on The Atlantic's digital audience size, calling into question the journalistic integrity of the popular Mashable property.
New research on digital advertising content in the news business shows that top news websites have had little success in persuading advertisers to move to online advertising from traditional platforms; the financial industry leads in digital ads.