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Digital Advertising News

Programmatic isn’t just for advertising, but for online content

Programmatic is quickly becoming the new norm in the advertising industry. In fact, programmatic buying has grown by 20 percent in the past six months alone — an unprecedented increase that shines light on the technology's promise and success.

The New York Times delivers 13th consecutive quarterly loss

The New York Times Company delivered another quarterly loss - its 13th consecutive quarterly decline - citing an extra week in 2012 and investments the company made in 2013.

Op-Ed: Another death in Ad Land

New York - The headline 'Another death in Ad Land' crafted a sense of industry-wide danger in the advertising business, but Manhattan's buildings may be making a statement.

Op-Ed: Others should follow digital lead of world's largest advertiser Special

Few would characterize Procter & Gamble Co. as an online innovator or cutting edge techie. But the consumer goods giant is poised to take advantage of a digital society as it bets more of its massive advertising spend on online marketing pursuits.

Op-Ed: The Instagram short-form video records the Facebook-Twitter war

In the backdrop of the ongoing social media marketing war between Facebook and Twitter, Facebook's Instagram announced its intention to carry short-form videos in answer to Twitter's red-hot Vine video application.

RebelMouse brings curated social media for publishers, marketers

As advertisers become more aware of the issues facing social media marketing, one social media service firm is working to aggregate social media material into content modules for publishers and marketers alike.

Op-Ed: Content marketing executions require orientation beyond media

When executing a content marketing campaign, marketers have to commit to supporting the content and to abandoning their media planning orientation.

Slate magazine hosts Schooner America sailing event on the Hudson Special

New York - Setting out on a beautiful late spring evening, Slate magazine's commercial team hosted its 2nd annual Hudson River sailing event.

Paywalls or not, newspapers to see revenue declines through 2017

With the Washington Post implementing a paywall on their flagship digital property next week, a report from PricewaterhouseCoopers suggests paywalls will not stop revenue declines at newspapers.

Op-Ed: As content marketing breeds complexity, knowledge deficits exist

The commercial side of the digital media industry is entering a considerable challenge to its intellectual sustainability, and the solution resides in the courage and will of middle management to train the next generation.

Op-Ed: Mashable promotes The Atlantic with erroneous audience figures

Mashable's Lauren Indvik released a story on The Atlantic last week that featured imaginative figures on The Atlantic's digital audience size, calling into question the journalistic integrity of the popular Mashable property.

Who advertises on top news websites? New research study from Pew

Washington - New research on digital advertising content in the news business shows that top news websites have had little success in persuading advertisers to move to online advertising from traditional platforms; the financial industry leads in digital ads.
 

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