With only nine days to go until launch, Microsoft has begun stepping up on the advertising of Windows 10. You can expect to see it in a lot more places over the next few weeks.
The company has uploaded six new videos to YouTube that show how Windows 10 will simplify computing and make it more accessible than ever. They focus on Microsoft Edge, the new web browser to replace Internet Explorer; Windows Hello, a system that will let you login to Windows by simply showing your face; and Cortana, Microsoft’s digital assistant.
The videos share a common theme of making you think about how buying a new Windows 10 device will mean the next generation of your family won’t have to face some of the computing issues you have today. Windows 10 will be a “more human way to do” and a “more human way to login.” Microsoft is clear that the next incarnation of Windows is aimed squarely at people and making technology better than ever.
You can watch all of the videos on the Windows YouTube channel. By involving children and blending ideas of family with productivity, Microsoft is trying to convince people that upgrading to Windows 10 will give more personal and meaningful experiences while still allowing you to get more done.
This concept seems to have stemmed directly from the features and changes in the operating system. Enhanced multitasking with virtual desktops and the Task View app switcher make it clear that “Windows is for people to do” while improvements to multimedia with the all-new photos and Xbox apps and the introduction of Cortana remind users that Windows can be playful and human too.
The videos are accompanied by a blog post that states that Windows 10 will “welcome a new generation” and that Windows 10 “delivers a more human way to do.” According to Microsoft, the ads show how technology should be natural, human, intuitive and adaptable to individual needs.
