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article imageMicro-cameras being tested for digital businesses

By Tim Sandle     Aug 16, 2017 in Technology
A new development in mini, wearable and customizable cameras has been launched. Called FOMO, the camera offers opportunities for businesses and for consumers, being able to capture video in real-time.
From the business perspective, being able to capture video and images can prove useful, such as verifying that a package was delivered or for reviewing a recording of a client-customer interaction in the event of a dispute. For parts of the service sector, the use of such cameras supports digital transformation initiatives (as identified in a paper published in Business Horizons: “Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation”). There will be interest from consumers too, being able to wear mini-cameras to capture the precious moments in people’s daily lives.
One initiative is the “FOMO Camera”, developed by the company of the same name. FOMO is an acronym for “fear of missing out”. The aim is to advance what’s been called “daily lifelogging” or a work travel mate. This is achieved through the small, unobtrusive device having a recording time of 90 minutes.
The reason why FOMO offers advantages over other wearable technologies is because it can be personalized. This allows a user or a business to place their own designated figure(s) or logo on the surface of the camera. This allows the device to fit in with corporate branding. The device is also easily worn. It takes the form of an everyday looking badge, meaning that it can be easily incorporated with clothing and will not be obtrusive for staff uniforms. The badge-like-camera can also be placed onto other objects through the use of magnets (an interchangeable magnetic mount). Although the camera can work from several angles, FOMO supports a standard accessories kit that suitable to GoPro and other regular cameras.
Examples of application are shown in the following video:
The device is also intended to be affordable, for both businesses and consumers, with an expected retail price of $29. The camera features a 16GB high speed memory, capable of high definition recording. It is also water resistant (and it operates at the temperature range 0ºC - 40ºC), which offers a further business advantage. The sensor Resolution is 2 megapixels, and the field of view offered is F2.4, 90º.
The mini-camera has been launches as a Kickstarter campaign. The camera represents an example of how businesses need to become more data driven, collecting visual as well as statistical information for analysis with the view of boosting operational performance. For a different approach of how businesses are using imaging technology, please see Digital Journal’s article “Telematics is shaping the ‘smart city’.”
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