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article imageFacebook officially launches its 'Order Food' app across U.S.

By Karen Graham     Oct 13, 2017 in Technology
On Friday, Facebook announced that users can now order food for takeout or delivery using both the Facebook mobile app and website.
Facebook is not directly competing with other food ordering services. Instead, they are partnering with existing services, including GrubHub, Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo, reports The Verge.
Facebook is also working directly with some restaurant chains, such as Jack in the Box, Five Guys, Papa John’s, Wingstop, TGI Friday’s, Denny’s, El Pollo Loco, Chipotle, Jimmy John’s, and Panera. The new option, "Order Food," is easy to find in the Explore menu on the Facebook app.
After browsing a list of restaurants in your area, you can click "Start Order" when you decide what you want. Orders can be either take-out or delivery, and if you already have a Delivery.com account, you can use your existing login. If you don't have one, Facebook says you can sign up right on the app.
Pizza
Pizza
rob_rob2001/Flickr
The restaurant you choose will have to support one of Facebook’s ordering partners. If they do, you will be able to browse through the existing websites for Delivery.com and all the others. Once you choose one of the services, that is when the actual ordering takes place.
After placing your order and payment, a confirmation screen appears letting you now that you’ll also receive an email to confirm your order and a time frame for when it will be ready for pick-up or be delivered.
You're really not doing all that much with the new Facebook app, but it is a convenience. Basically, the company is introducing an in-app browser so you can order a meal. And it is especially easy if you happen to already be on Facebook. You will also pay within Facebook, in an experience powered by either Delivery.com or Slice.
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Hamburger
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“We've been testing this since last year, and after responding to feedback and adding more partners, we're rolling out everywhere in the US on iOS, Android, and desktop,” Alex Himel, Facebook’s VP of local, said in a press release. “People already go to Facebook to browse restaurants and decide where to eat or where to order food, so we're making that easier."
Of course, the "Order Food" app is an attempt to keep Facebook users inside its app for longer periods of time. The company has been rolling out several features with the same goal in mind, such as weather info, instant games, a jobs board, fundraisers, movie listings, booking appointments and getting quotes, and more.
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