http://www.digitaljournal.com/business/people-are-roasting-wework-for-its-cultish-ipo-filing/article/555896

People are roasting WeWork for its cultish IPO filing

Posted Aug 14, 2019 by Business Insider
WeWork filed to go public on Wednesday. The opening to its paperwork featured a distinctly cultish dedication to the "energy of we."
A WeWork location in Shanghai China
A WeWork location in Shanghai, China
WeWork
WeWork also said its mission is to "elevate the world's consciousness," and critics on Twitter were quick to mock the rhetoric.
WeWork published the S-1 paperwork for its initial public offering on Wednesday, and the business' gargantuan losses of $1.6 billion weren't the only thing to catch people's attention.
Two pages into WeWork's S-1 is a spread bearing the firm's minimalistic logo along, with a strange dedication: "We dedicate this to the energy of we — greater than any of us, but inside each of us."
Journalists and others were quick to snort at the mantra.
In addition to the mantra, some critics went in on the language inside the S-1, including WeWork's stated goal to "elevate the world's consciousness," and its frequent use of the word "community," which pops up a total of 150 times in the 220-page document.
Cultish, grandiose, and vaguely ridiculous language from tech companies is nothing new, but "the energy of we" has definitely struck a chord as even more preposterous than usual.