http://www.digitaljournal.com/technology/study-canada-is-1-in-digital-diplomacy-pope-dominates-retweets/article/387722

Study: Canada is #1 in digital diplomacy, Pope dominates retweets

Posted Jun 25, 2014 by Walter McDaniel
How social media changes our culture and our very lives is something many are researching today. A recent study praised Canada for their online diplomacy and also noted the sheer influence available online to Pope Francis.
File Photo: IDF Chief of Staff  Lt. Gen. Benny Gantz  (L)  meeting with the Canadian counterpart for...
File Photo: IDF Chief of Staff, Lt. Gen. Benny Gantz, (L), meeting with the Canadian counterpart for a diplomatic discussion
Israel Defense Forces
This new research comes from Burson-Marsteller who study media around the globe and look for useful patterns. Some of their results come from a project with Klout which measures relationships around the world. The G20 Influencers program and other studies culminated in a huge amount of information about world communication. Here are a few key points that have been drawn from it:
Canada was praised for having some of the best diplomatic relations online according to the Montreal Gazette. This praise is due to the fact that the Canadian embassy has individual, active accounts for their offices in various parts of the world. Each of these is regularly updated and new invitations are sent out to other world governments.
The same cannot be said of all branches but in diplomacy Canada shines. The news is not entirely surprising because this country has placed an emphasis on diplomacy since around the Cold War.
The study also looked over the unrelated matter of how influential the Pope is on Twitter. Pope Francis has taken a controversial approach to the media and communications himself. To be specific he has engrossed himself in it. He has 14 million followers spread across 9 languages and many countries. As both a religious head and powerful world figure it makes sense that his comments would be heard around the world.
His tweets are retweeted around 10,000 times in the Spanish language alone. Many in the "Twitterverse" study this and create massive projects based around it. We can learn many things from this including that President Obama gets far fewer retweets despite having more followers than the Pope. By studying this we can all follow patterns of business and culture to fully understand how social media changes our lives.