http://www.digitaljournal.com/biz/marketing/m-m-s-super-bowl-xlviii-teaser-what-happened-to-yellow/article/367135

M&M's Super Bowl XLVIII teaser: 'What happened to Yellow?'

Posted Jan 23, 2014 by Kirstin Stokes Smith
While some brands continue to hold their cards close to their chest, a few of the big names went public today, promoting their Super Bowl XLVIII ads with teasers posted on YouTube.
The Vince Lombardi Trophy is awarded to the Super Bowl winner
The Vince Lombardi Trophy is awarded to the Super Bowl winner
Broken Sphere
Mars Inc. has chosen to promote its peanut M&M's this year opting for a mystery teaser, "What happened to Yellow?"
The 30-second teaser features an animated peanut M&M, known as "Yellow," clad in sweatbands and running shoes. Yellow begins warming-up to an upbeat rap melody when he's shot with a tranquilizer dart and dragged off camera. So begins the mystery of "What happened to Yellow?"
Mars launched its M&M's "Year of the Peanut" campaign this New Year's Eve, 2014. The past two Super Bowls have included commercial spots featuring M&M's, but this year, rather than playing second to the highly publicized "Red" chocolate M&M, Yellow has been cast as the star. Advertising Age says that Mars opted for peanut M&M's over Snickers.
Super Bowl XLVIII is set to air Feb. 2 on Fox from MetLife Stadium, East Rutherford, N.J. Each 30 seconds of ad time during the game costs, on average, $4 million, reports Advertising Age.