Buy food, fashion, furniture directly from Wii in Japan now

Posted Nov 17, 2010 by Laura Trowbridge
November 1 began a new Wii service for the Japanese consumer. Over 10,000 items became available 24 hours a day to purchase through their Wii console.
Wii no Ma Shopping
Wii no Ma Shopping
Video sceengrab
Nintendo launched a new Wii channel in Japan this month called “Wii no Ma Shopping," as part of the Wii no Ma video channel.
Shopaholics and Wii owners in Japan can rejoice over the ability to buy "exclusive items," not sold anywhere else, in a "mall-like environment" 24 hours a day, seven days a week, according to andriasang.
There are three Japanese suppliers, Senshukai, Senshukai Iihana and Shachata Isetan Mitsukoshi, providing the more than 10,000 exclusive items for sale, but more retail establishments will be added to the system soon.
According to statistics there are 10.7 million Wii’s in Japan with 40 percent of them connected to the Internet, and 85 percent of these system are connected to the living room television.
Consumers of this new real goods Wii shopping service are offered the convenience of making payments via credit cards, cash on delivery or at local convenience stores. Orders may be placed over the telephone, as well.
This opens up a whole new market of potential customers. With the start of this in Japan, it may just be a matter of time before Wii owners in other countries could be seeing similar "mall-like environments" coming to their Wii consoles.