http://www.digitaljournal.com/article/267024

Barman charged with murder, teen dies from 45 glasses of tequila

Posted Feb 11, 2009 by Adriana Stuijt
A barman in Berlin, Germany is on trial for murder. The unnamed man allowed a teenager to drink 45 glasses of tequila. The 16-year-old youth died four weeks later of alcohol poisoning after falling into a coma after a drinking contest with the barkeeper.
The bartender was holding a drinking contest with the 16-year-old boy and four others - but he himself was only pretending to drink tequila: he poured himself mostly water instead. He is also accused of selling alcoholic beverages to at least 170 children. see
Many teens are encouraged to drink tequila, which often is advertised in ads targetting youths as a 'fun drink' or depicted in a very 'amusing' manner. Often, young teens who drink tequila don't know that extreme overdoses such as these described above, can actually kill them or leave them permanently brain-damaged.
Initially, alcohol generally produces feelings of relaxation and cheerfulness -- and this lulls drinkers into believing that they can drink more, as it takes away their inhibitions.
However, further consumption of alcohol is taken up very rapidly in the bloodstream. and it rapidly diffuses into nearly every biological tissue of the body. A concentration in the blood stream of 0.40% will already kill half of those affected.
Extreme overdoses often lead to alcohol poisoning and death due to respiratory depression. see
Also, these grotesque 'funny tequila warning ads' such as seen on the video above, and which mainly target the youth drinking culture, purport to try to warn against the dangers of drinking tequila, but are not very helpful: this ad was designed to warn people off -- but its adult sarcasm could be lost on many of the younger viewers.