Hasbro Attempts To Shutdown Another Facebook Application

Posted Jan 16, 2008 by malan
Hasbro recently made attempts to force Facebook to shut down an online version of one of their board games (Scrabble). Now, the toy retail giant wants another Facebook App killed... this time it's Bogglific, an online version of Hasbro's Boggle word game.
On Jan 12th, 2008 it was reported that Hasbro was going after Facebook in an attempt to force them to shutdown Scrabulous, a Facebook application version of one of their boardgames.
Hasbro sent Rajat and Jayant Agarwalla (the two brothers that created the application) a cease and desist letter. Jayant Agarwalla, stated that Facebook was also sent a take down request two weeks ago but as of today, the application is still up and running.
Fans of Scrabulous have formed a Facebook group (now 3,000 members strong) to save the application, telling Hasbro to bug off. The story has gained international attention and the BBC News will be showing posting a call for people in London that are willing to be interviewed about it live on BBC News 24.
Read Write Web now reports that Hasbro is now also going after Bogglific a Facebook version of Hasbro's 'Boggle' word game. Hasbro has written a letter claiming that the app violates their trademark and violates copyright.
The developer, Roger Nesbitt wrote an open letter to his users this morning (Wed, January 16th) saying
"I'm no lawyer, and can't see how it violates copyright. But I have neither the time nor the money to fight this, and Facebook has given me a grace period of 48 hours to shut the application down voluntarily."
Users of the Facebook app versions of Hasbro games have said that if anything, Hasbro will enjoy an INCREASE in sales by getting purchases from online participants that may have never tried the game otherwise. (Very similar to early arguments about online music trading)
It appears to be yet another case of the large companies missing the boat on new opportunities that are connected to emerging technologies. If Hasbro has a brain in it's head it would have seen the importance of Facebook and cranked out some of it's big game applications on it's own so that solo developers didn't have to do it.
Other popular game companies need to take notice immediately and join the online action... before it's too late and online users turn on them. They have a glaring example of how wrong things can go if they don't jump on board now. (can you say music industry?)