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Press Release

Rogers Media releases the Canadian exclusive world premier of "The Booth"

Canada NewsWire

TORONTO, Aug. 9 /CNW/ - Rogers Media today launched the highly anticipated online show "The Booth at the End", through "Shorts in the City," a Citytv.com programming initiative in partnership with Nissan Canada. "The Booth at the End" is part of the widest multi-screen release of digital video content in Canada. 

"We will be featuring "The Booth at the End" in Shorts in the City on Citytv.com as well as distributing the content on Rogersondemand.com and other Rogers Digital Media sites.  What makes this program unique in Canada is our approach to windowing content in non-traditional ways. "The Booth at the End" will air first online and on mobile and will then migrate to television later in August. This innovation pushes the boundary of multi-screen initiatives in ways that no one has seen before," said Claude Galipeau, SVP & GM Digital Media, Rogers Media.

"The Booth at the End" centres on a mysterious Man who sits at a booth at the end of a diner. People come to him with requests and the Man can make these things happen - for a price. In exchange for what they want, these individuals must sacrifice their morals and do deeds normally inconceivable to them.   They must return to the Man and describe every step in detail. As the characters' tasks begin to overlap, complications ensue. But the Man never forces anyone to do anything. It's always up to them to start - or stop - with one lingering question: "How far would you go to get what you want?"  "The Booth" is an ensemble cast showcasing well known actors from TV and film, including: Xander Berkeley ("The Man"), Sarah Clarke ("Sister Carmel"), Matt Nolan ("James"), Jennifer del Rosario ("Melody"). 

"We are thrilled to be presenting the world-wide Canadian exclusive release of this highly acclaimed online show. This initiative really speaks to Nissan Canada's commitment to driving innovation - it's in everything that we do," said Mark McDade, Director, Marketing, Nissan Canada.

Episodes of the show will be released online weekly 'til the end of August to keep fans coming back for more.

"OMD, TBWA, Nissan and Rogers Media have broken new ground to provide free, on demand programming on multiple screens - TV, online and mobile, available anytime, anywhere.  Together, we have redefined content delivery for today's consumer," said Tom Fotheringham, Digital Group Director, OMD.

About Rogers Media Inc.
Rogers Media Inc., a division of Rogers Communications Inc., (TSX: RCI; NYSE: RCI), operates Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 53 AM and FM radio stations across Canada. Television properties include 5 Citytv stations as well as five OMNI multicultural television stations. Rogers Sportsnet, Canada's live event leader, is comprised of four channels, all of which are available nationally and in high definition, and the Shopping Channel, is a televised and Internet shopping service. Rogers Publishing produces many well-known consumer magazines such as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the leading publisher of a number of industry, medical and financial publications. All media properties are integrated with their own popular web sites. Rogers Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a year-round sports and entertainment facility.

About Nissan Canada Inc.
Nissan Canada Inc. (NCI) is the Canadian sales, marketing and distribution subsidiary of Nissan Motor Limited and Nissan North America, Inc. With offices in Vancouver (BC), Mississauga (ON), and Kirkland (QC), NCI directly employs 250 full-time staff. There are 156 independent Nissan dealerships and 29 Infiniti retailers across Canada. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO(2) emissions, cutting other emissions and increasing recycling. More information about Nissan in Canada and the complete line of Nissan and Infiniti vehicles can be found online at www.nissan.ca and www.infiniti.ca.

About OMD
OMD is a full service Global Media Agency operating under the OMG (Omnicom Media Group) Worldwide umbrella. OMG is Omnicom Group Inc's Global Media Company and is part of the largest marketing and corporate communications companies in the world. OMD Canada was formed in 1999 and is one of Canada's top ranked media agencies.

About TBWA\TORONTO
TBWA\Toronto (www.tbwa-toronto.com) creates Disruptive ideas that help drive growth by making brands famous for clients, including ABSOLUT, Apple, Infiniti, Mars, Nissan, Petro-Canada and Visa. As a top-ten, worldwide marketing communications firm, TBWA\Toronto's industry-leading Media Arts talent covers paid, earned, owned and created media. Recent awards include "Best International Network of the Decade" from Advertising Age in 2010. Fast Company magazine placed TBWA 24th on its 2009 list of "The World's 50 Most Innovative Companies" and as an Innovation All-Star in 2010.

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