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Press Release

Michael Hoberman Named SVP, Business Development for Broadspire

PR Newswire

ATLANTA, Aug. 27, 2012 /PRNewswire/ -- Michael J. Hoberman has been named senior vice president of business development for Broadspire, a Crawford Company and leading third party administrator of workers compensation claims, liability claims and medical management services.

Hoberman rejoins Broadspire after serving as senior vice president of business development and client services for a major U.S.-based third party administrator. In addition to sales and account management, he also was responsible for the analytics team and global TPA services in that role. He held several executive sales and account management positions at Broadspire and its predecessor organization from 2000 to 2006.

"Among Mike's many accomplishments was the vital role he played to develop and launch Broadspire as an independent third party administrator," said Danielle Lisenbey, president and chief executive officer of Broadspire. "He has been highly successful in building relationships and developing business in our industry, and we are delighted to welcome him back to our organization."

In his new role, Hoberman will be based in Fairfield, N.J., and report to Emanuel V. Lauria, executive vice president of global client and business development for Crawford & Company (NYSE: CRDA; CRDB), the world's largest independent provider of claims management solutions, and Lisenbey. Broadspire's current sales and marketing organization will report to him.

"Mike is a skilled executive who has proven his ability to create sound strategies and execute on them to meet client needs and increase revenue," Lauria said. "I am looking forward to working with him to continue to grow Broadspire's business."

Hoberman began his nearly 30-year career in the insurance industry as a field representative and claims supervisor handling workers compensation, liability and property claims for Liberty Mutual, and later joined Signet Reinsurance Co. as a claims analyst.

He next spent 10 years at Reliance National, first as a claims account manager and assistant vice president and then as vice president of account management and managing vice president of several divisions. In that position, he was instrumental in expanding risk management and specialty business in the northeast, Midwest and western regions.

Hoberman holds a bachelor of science degree in marketing from the University of Maryland and earned the CPCU designation from the Chartered Property Casualty Underwriters Society.

About Broadspire
Broadspire (, a leading international third party administrator, provides risk management solutions designed to help clients improve their financial results. Broadspire offers casualty claim and medical management services to assist large organizations in achieving their unique goals, increasing employee productivity and reducing the cost of risk through professional expertise, technology and data analytics. As a Crawford Company, Broadspire is based in Atlanta, Ga., with 85 locations throughout the United States. Services are offered by Crawford & Company under the Broadspire brand in Europe (, including the United Kingdom (

About Crawford 
Based in Atlanta, Ga., Crawford & Company is the world's largest independent provider of claims management solutions to the risk management and insurance industry as well as self-insured entities, with an expansive global network serving clients in more than 70 countries. The Crawford System of Claims Solutions(SM) offers comprehensive, integrated claims services, business process outsourcing and consulting services for major product lines including property and casualty claims management, workers compensation claims and medical management, and legal settlement administration. The Company's shares are traded on the NYSE under the symbols CRDA and CRDB.

SOURCE Crawford & Company

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