SAN FRANCISCO, CALIFORNIA--(Marketwire - June 7, 2012) - Bitzio, Inc. ("Bitzio" or "the Company") (OTCBB:BTZO), a leader in apps, mobile media and behavioral analytics, today announced the release of the official movie app for indie blockbuster, Crooked Arrows. Recently opened in theaters, and receiving critical acclaim, the "I'm a Crooked Arrow" app is also receiving rave reviews.
Crooked Arrows, starring Superman Returns' Brandon Routh, is an uplifting, family-fun lacrosse movie currently playing in select theaters nationwide and in Canada. Created in the tradition of such classics as Mighty Ducks, Bad News Bears, Hoosiers, and Bend It Like Beckham, it is set in the fresh, contemporary worlds of Native American reservations, prep schools, and lacrosse.
The "I'm a Crooked Arrow" Movie App allows fans to use their own photo and dress it up with Crooked Arrows' (and rival team, Coventry) gear, including helmets, gloves, sticks, and more. Released under Bitzio's Pici Apps brand and based on the Company's popular PiciGallery apps, "I'm a Crooked Arrow" is a fun and engaging way for movie fans to be a player.
"This was a really fun project for Bitzio. As one of our first apps launched to engage a sports and entertainment community, we used our formula of creating a high quality app with fun features fans can use in order to feel like they are a part of the movie experience," said William Schonbrun, President and CEO of Bitzio.
"Our goal was to give fans a way to become a part of movie and lacrosse history. When we were approached by the Crooked Arrows production team about the idea of creating an official movie app, we knew right away our PiciGallery family of apps would be the way to go. With the interactivity of taking a personal photo and giving a likeness of movie characters with gear and clothing, fans can really have fun and feel like they're a player from the movie. As an independent movie, the social media virality is also a driving force in getting word out. The Crooked Arrows app is perfectly positioned to help with that effort because users can upload their photos straight to the official movie Facebook page," continued Schonbrun.
Mitchell Peck, President for Peck Entertainment commented, "This app has been a great success for our movie. Our fans have absolutely loved it -- it's really fun, easy to use, and extremely well-designed -- simple, yet elegant! Plus, and this is important to emphasize, it's been a pleasure working with Bill, and the whole team at Bitzio. They're really collaborative, professional, and super-talented. I'm grateful to our movie's gifted Director of Web and Social Media, Pat Flynn, who recommended them and made the intro. I look forward to creating a lot more cool content together with Bitzio."
To download the app: http://itunes.apple.com/us/app/crooked-arrows-im-crooked/id522454554?mt=8
To watch the official Crooked Arrows movie trailer: http://crookedarrows.com/crooked-arrows-teaser-trailer/
About Crooked Arrows
A mixed-blood Native American, Joe Logan, eager to modernize his reservation, must first prove himself to his father, the traditionalist Tribal Chairman, by rediscovering his spirit. He is tasked with coaching the reservation's high school lacrosse team which competes against the better equipped and better trained players of the elite Prep School League. Joe inspires the Native American boys and teaches them the true meaning of tribal pride. Ignited by their heritage and believing in their new-found potential, coach and team climb an uphill battle to the state championship finals against their privileged prep school rivals...will they win? For more information about the movie visit www.crookedarrows.com.
About Bitzio, Inc.
Founded in 2011, Bitzio is a leader in mobile media and behavioral analytics. Through its own proprietary technology and strategic acquisitions of technology and talent, the Company monetizes and analyzes user behavior in order to provide greater access and value to advertisers and increase user conversions within the app experience. Developing apps for four key verticals of existing fan bases: sports teams, entertainment, Bollywood and gaming, Bitzio's approach provides direct access to millions of potential app users. The company aims to be responsible for the download of 1 Billion apps by 2014. For more information, visit www.bitzio.com. To learn more about Bitzio, connect with them on Twitter and Facebook.
"Bitzio", is a trademark of Bitzio, Inc., "Crooked Arrows" is a trademark of Crooked Arrows LLC. All other companies and products listed herein are trademarks or registered trademarks of their respective holders.
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations the 2012 fiscal year; The terms and phrases "goal", "commitment", "guidance", "expects", "would", "will", "continuing", "drive", "believes", "indicate", "look forward", "grow", "outlook", "forecasts", and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances, including but not limited to general economic conditions, Bitzio's expectations regarding its business, strategy and prospects, and Bitzio's confidence in the cash flow generation of its business. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation: risks related to competition; Bitzio's reliance on key personnel; Bitzio's ability to maintain and enhance its brand; and difficulties in forecasting Bitzio's financial results, particularly over longer periods given the rapid technological changes, competition and short product life cycles that characterize the mobile application industry. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth Bitzio's periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.