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Press Release

Oreck® Magnesium™ is 2012 IDEA Award Finalist; International Competition Recognizes Excellence in Product Design

>PRWEB.COM Newswire

Nashville, TN (PRWEB) May 06, 2012

The Oreck® Magnesium™ vacuum has been selected as a 2012 IDEA Award Finalist in the Home Living category. The International Design Excellence Award (IDEA) competition fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy.

Introduced as the lightest, full-powered upright in America, the Oreck Magnesium vacuum is designed with a durable magnesium alloy frame that is stronger than many types of steel. It weighs 7.7 pounds without the cord and is the most lightweight, two-speed vacuum Oreck has ever designed.

“The Magnesium’s streamlined engineering, coupled with Oreck’s direct suction design, gives this unique upright vacuum both its power and incredible light weight,” says Chris Paterson, Oreck’s Global Director of Product Innovation and Design. “We are thrilled that our innovative, high-performance vacuum has been recognized for its impact in the homecare category.”

IDEA winning products are housed in the permanent collection at the Henry Ford to become part of the ongoing story of American innovation.

The renowned IDEA program is organized annually by Industrial Designers Society of America (IDSA), the world's oldest, largest, member-driven society for product design, industrial design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. IDSA has more than 3,000 members in 29 professional chapters in the U.S. and internationally.

The Oreck Magnesium has received three other honors recently. It was recognized as New Product of the Year by the Vacuum Dealers Trade Association, is a 2012 Housewares Design Awards finalist and has received the Gold Seal of Approval from the Carpet and Rug Institute which certifies that it meets the highest performance standards for vacuums.

About Oreck
Headquartered in Nashville, Tenn., Oreck Corporation is a leading manufacturer in the homecare industry, offering a variety of vacuum, air purification and other cleaning products. Oreck sells its products in hundreds of Oreck Clean Home Centers, direct to consumers and through other leading retailers. The company distributes products in the U.S., Canada and parts of Europe. For more information, please visit http://www.oreck.com.

Read the full story at http://www.prweb.com/releases/oreck/IDEAfinalists/prweb9477918.htm

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