“The Edgenet and 50 Below partnership is a great advancement for our industry,” Edgenet’s Craig Cervenka explained, “no one else offers dealers a solution like this that will improve sales through a comprehensive online transformation. For too many years, dealers have depended on the limited information from paper catalogs for online merchandising.”
Studies show consumers go online before they head to a brick and mortar store. Because of their attention to detail, power sports shoppers are even more thirsty for product details and images before making a purchase.
“The power sports industry will now be able to take advantage of technologies previously available in other retail sectors,” observed Cervenka, the e-commerce workshop presenter at the 2012 Dealer Expo.
“Power sports dealers are realizing that parts & accessories information from paper catalogs is not yielding the sales it once did,” agreed 50 Below’s Jason McConnell. “With this partnership, OEMs, distributors and manufacturers can help their dealers increase their sales by leveraging Edgenet’s enriched & certified product data with 50 Below’s customer-focused online and mobile shopping engines.”
ABOUT 50 Below
50 Below is the leading provider of online stores, mobile ecommerce and integrated marketing solutions in the power sports and tire industries. 50 Below connects OEM, supplier and distributor product data with in-store inventory, lead management and merchandising to create complete online dealership destinations, connected to multiple online sales channels including custom websites, mobile ecommerce, auction sites and vehicle listing sites. For more information, visit http://www.50below.com.
Edgenet is a technology company that provides applications and services to help companies sell easier and sell more.
A privately-held company with offices in Nashville, Atlanta, and Milwaukee, Edgenet leads the way in the areas of data services, guided selling and marketing solutions. Edgenet’s products are used by top retailers, distributors, web sites and suppliers throughout the retail industry.
Consumers and businesses want details about your products. Edgenet organizes that product information to increase sales – like creating a solution that allows your website to guide visitors to the product that meets their needs, or creating a system we call the Edgenet Network which connects businesses which produce products, those that sell them, and the companies that distribute them.
The Edgenet Network provides unparalleled quality, breadth and value. Learn more about the Edgenet Network at http://www.edgenet.com.