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Press Release

5W Public Relations Selected as Agency of Record for My Love Affair

- Cathy Guetta and Raphael Aflalo Led Entertainment Branding Agency Taps 5W To Expand US Presence -

PR Newswire

NEW YORK, Oct. 3, 2011 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent US PR Agencies today announced its selection as the agency of record for My Love Affair, an international agency dedicated to pairing artists and brands that was created by Cathy Guetta and Raphael Aflalo.

Through its appointment, 5W Public Relations will be charged with developing and growing brand awareness within the US as well as event execution and promotion for the recently launched European-based group's domestic projects. Additionally, 5W Public Relations will help bring recognition for My Love Affair's creative and innovative new platform for bridging the gap between music entertainment and brands.

My Love Affair, a subsidiary of Be My Guest Communication Limited, offers top-tier brands such as HP, Renault & Givenchy direct access to an exclusive roster of international artists such as world acclaimed producer David Guetta and others in order to create multi-tiered marketing campaigns that engage artists' fans in an emotionally impactful and interactive way.

"What Raphael and Cathy have built in such a short frame of time is nothing short of extraordinary and we are delighted to be working with them as they look to bring their creativity and energy from Europe to the US market," said Ronn Torossian, CEO and President of 5W Public Relations.

"Having experienced their work first hand, we couldn't imagine a PR agency better equipped to assist us as we set out to make tremendous noise in the US entertainment and branding spaces," states Cathy & Raphael co-founders of My Love Affair. "This new platform we have built and the new model we have conceptualized will certainly change the way consumer brands and fans will engage each other going forward."

About My Love Affair

My Love Affair is the international agency dedicated to pairing artists and brands, created by Cathy Guetta and Raphael Aflalo. Both experts in their field, music and the digital world, respectively, My Love Affair was launched by Be My Guest Communication Limited. The agency's catalog will include a long list of artists - in fact, three flagship names are already on board: David Guetta, F... Me I'm Famous and Cathy Guetta. The company is based in Paris and London, and is expected to expand internationally, thanks to a fundraising effort that involves some of the Internet's biggest names. More info on

About 5W Public Relations

Founded in 2003 by Ronn Torossian, 5W Public Relations is headquartered in New York with an office in Los Angeles. Named to the Inc. 500 list of fastest growing companies, 5WPR is one of the 25 largest Public Relations firms in the U.S. We are an aggressive full-service communications firm with core competencies in all aspects of public relations. From media relations to corporate communications, technology marketing, consumer goods, Health Care and special events, "WE GET IT". 5WPR is described in a leading trade publication as "aggressive in a way that clearly resonates with clients looking for a firm staffed with type a-plus personalities, a BS-free approach, and results from day one."

CONTACT: Ronn Torossian, +1-212-999-5585,

SOURCE 5W Public Relations

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