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| Press Release

The Sleep Styler® is Now Available in Select Walmart Stores Nationwide

NEW YORK, Oct. 12, 2017 (GLOBE NEWSWIRE) -- The Sleep Styler system of heat-free hair rollers is now available in select Walmart stores nationwide. The popular hair styling product, previously only available online, can now be purchased in the Mini and Large sizes at Walmart.

The Sleep Styler appeared on ABC’s hit show “Shark Tank,” where Celebrity, Inventor and Entrepreneur Lori Greiner, widely known as the warm-blooded shark and expert in Direct Response Marketing, did a deal with inventor Tara Brown.  The Sleep Styler is a heat-free hair roller system, which dries and curls the user’s hair, while they sleep.

“From the moment that I saw The Sleep Styler in action, I knew it was going to be a success,” said Greiner. “These heat-free hair rollers allow users to cut down styling time in their morning routines, while helping to prevent hair damage caused by heated styling tools. We are thrilled to be offering this product to Walmart shoppers nationwide.”

The Sleep Styler was originally created by entrepreneur Tara Brown whose goal was to create a simpler and healthier process for drying and styling hair.  It is the only comfortable heat-free, hands-free hairstyling system on the market made of super absorbent microfiber material and a marshmallow soft memory-foam core.

“As a working mom who understands the struggle of time constraints while getting ready in the morning, I wanted to design a styling product that not only solved this problem but also gave users an alternative to using damaging heat products,” said Brown. “Our launch at Walmart will help us give more women the opportunity to feel confident and style their hair without the fear of damaging it.”

For more information, visit www.thesleepstyler.com.

About The Sleep Styler®

The Sleep Styler® is an absorbent, heat-free, lightweight, and ultra-soft hair roller that dries and curls a user’s hair while they sleep – the first of its kind.  The ultra-suede microfiber polishes the hair smooth while the plush memory foam conforms to the head for a comfortable night’s sleep. Hair becomes softer and shinier without the use of damaging hot styling tools.

About Allstar Products Group

Allstar Products Group is a leading consumer products company that uses direct response advertising to maximize the potential of innovative, quality products and sustainable brands.  Founded in 1999, Allstar Products Group has been directly responsible for some of the most successful consumer products in history.  APG employs the foremost experts in direct response marketing, product development and manufacturing, and retail distribution to simultaneously build brands and drive sales.

MEDIA CONTACT
Valeria Velasco
310-405-0357
Valeria@MarketingMaven.com

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