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| Press Release

Add wildlife to gift lists this holiday season to help stop species loss

Toronto, Oct. 12, 2017 (GLOBE NEWSWIRE) -- There are countless gift options every holiday season, but few are as meaningful or as memorable as helping to reverse the decline of iconic wildlife in Canada and beyond. This year, World Wildlife Fund Canada is asking Canadians to give a gift that means the world with symbolic wildlife adoptions.



The adoptions are a great way to wow nature lovers and teach children about generosity and helping the planet. When people give a wildlife adoption, they are also supporting critical conservation work and sharing a gift that will be remembered long after the holidays are over.

New species for adoption this year include the majestic Canada lynx, emblematic Atlantic puffin, intelligent red fox, sedentary three-toed sloth and tenacious black-footed ferret. Shoppers can also choose from returning favourites such as narwhals, polar bears, reindeers, elephants, snow leopards, tigers and giant pandas. Check out our complete collection at  

Included in each $40 and $50 adoption kit

  • High-quality stuffed animal plush toy.
  • Personalized adoption certificate.
  • Stunning poster about the species and the conservation work the purchase supports.
  • Reusable WWF-Canada tote bag.
  • Charitable tax receipt to the purchaser.

About the adoption kits

  • Plush toys are appropriate for ages three and up.
  • No harmful dyes are used.
  • All products conform to standard fire safety regulations.
  • All plush toys conform to OEKO-TEX’s standard 100 for baby clothing.
  • All are tested following EN 71 part 1, 2, 3.
  • Plush contains no PVC or other materials with chlororganics.
  • Doll materials (polyester and cotton) adhere to CPSIA / ASTM product safety standards.
  • The bag is 100 per cent recyclable and made with up to 60 per cent recycled content.
  • All packaging materials are printed on 100 per cent recycled paper.

How to order 

  • Visit or call 1-800-26-PANDA.
  • All deliveries are guaranteed in time for the holidays if ordered by Dec. 13 (Dec. 11 for rural delivery). Priority options are available.
  • Shipping is free with the purchase of two or more adoptions kits (or orders of $80 or more) to the same Canadian address.  

Other ways to give meaningfully

WWF-Canada also has a variety of environmentally friendly gift options that make finding the perfect gift easy.

  • (Coming soon) Wildlife Cards: Many of the adoptions are now available as a beautiful card-only option.
  • Virtual gifts: With no packaging or mailing, these hassle-free gifts may be virtual, but their impact is very real for the ecosystems and wildlife they help. This holiday season, add “Help a polar bear stay cool” ($20) or “Give a tiger a fighting chance” ($100) to your list of favourite things.

Visit here for multimedia files for public distribution

  • 15-second video spot
  • High-resolution product photos


A photo accompanying this announcement is available at


A photo accompanying this announcement is available at

Emily Vandermeer
416-489-4567 ext. 7298

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