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Press Release

Shirley Price Promoted to President of Funrise Toy Corporation

>PRWEB.COM Newswire

Van Nuys, CA (PRWEB) April 28, 2011

Funrise Toy Corporation is happy to announce the promotion of Shirley Price to the role of President. She will continue to oversee the day-to-day operations and processes of our company.

Mrs. Price began her career with Arnie Rubin and Funrise Toys back in 1987. “Shirley has been instrumental in positioning Funrise as an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. We are thrilled to promote her to this important position,” said Arnie Rubin, CEO of Funrise.

About Funrise

Funrise’s core property portfolio includes Gazillion® Bubbles, HEADBANGERS™, Home Arcade, Tub Town®, Lil’ Cupcake®, Sassy Stables™, Shelcore’s Shake ‘N Bobbles®, Sunny Steps and Play & Imagine® with leading licensed power brands such as Tonka®, Disney©, Sesame Street©, National Geographic© and more, making our product offerings diverse and full of fun for kids of all ages! Funrise Toy Corporation is a wholly-owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, CA, with offices in Hong Kong, Mexico, United Kingdom, and France and with additional showrooms in Miami, Dallas and Bentonville, AR. Funrise is operated by Arnie Rubin, vice chairman of Matrix and president of Funrise who also serves as Chairman of the Toy Industry Foundation (T.I.F.) and past Chair of the Toy Industry Association (T.I.A.). Funrise’s success results from its commitment to quality manufacturing, progressive marketing and a values-based corporate culture.


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