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Press Release

PRSA Dallas Announces 2015 Pegasus Award Winners

DALLAS, TX--(Marketwired - Nov 2, 2015) - The Dallas chapter of Public Relations Society of America (PRSA) announced the winners of the 2015 Pegasus Awards, which recognize the most outstanding public relations and strategic communications efforts by Dallas area public relations professionals.

Winners were announced in a luncheon presentation during the annual PRSA Dallas Communications Summit, which drew nearly 200 public relations and communications professionals for a full day of keynote speakers and educational panels with leading industry experts.

Highest honors and Best of Show awards went to PetSmart Charities with Golin in the Programs division for Debunking the Myths of Cats and Cat People, and to Skyonic Corp. with Ketchum in the Projects division for Skyonic's Capitol SkyMine Grand Opening. The Best of Show awards recognize the two most outstanding entries in the Programs and Projects categories for their creativity and effectiveness in achieving goals and objectives.

PRSA Dallas president Carolyn Covey Morris also announced the top PRSA chapter awards. Bernadette Davis received the Member of the Year Award, Brooke Traister received the President's Award for Outstanding Service to the Chapter, and Dustin Cox was honored with the New Member of the Year Award.

Pegasus Awards were also given in six categories of the Programs division, represented by multi-faceted campaigns that used several strategies and tactics to reach an objective. The winners were:

Reputation/Brand Management
Pegasus Award: Gamestop with LDWWgroup
Award of Honor: Allstate Insurance Company
Award of Honor: Mary Kay, Inc.

Events and Observances
Pegasus Award: Hilton Worldwide with Ketchum
Award of Honor: Toyota North America with Allison + Partners

Internal Communications
Pegasus Award: Cooper Aerobics
Award of Honor: The Expo Group

Marketing Communications, Associations, Government or Non-profit
Pegasus Award: PetSmart Charities with Golin
Award of Honor: TrizCom Public Relations

Marketing Communications, Business-to-Business
Pegasus Award: TrizCom Public Relations and The Hidden World of WWI
Award of Honor: Ketchum
Award of Honor: TrizCom Public Relations

Marketing Communications, Consumer
Pegasus Award: 7-Eleven with Ketchum

Winners were also announced in eight categories of the Projects division, which included entries representing a single tactic developed as part of a comprehensive campaign. The following awards were announced:

Media Relations, Associations, Government or Non-profit
Pegasus Award: U.S. Army Corps of Engineers, Southwestern Division & Fort Worth District
Award of Honor: Parkland Health & Hospital System

Media Relations, Business-to-Business
Pegasus Award: Skyonic Corp. & Ketchum
Award of Honor: Idea Grove

Media Relations, Consumer (Tie)
Pegasus Award: 7-Eleven with Ketchum
Pegasus Award: Dean Foods Company with QMobius
Award of Honor: Hilton Worldwide with Ketchum

Social Media
Pegasus Award: Avocados From Mexico with Ketchum
Award of Honor: Baylor Scott & White Health

Annual Report
Pegasus Award: Big Thought
Award of Honor: City of McKinney

Newsletter/Magazine
Award of Honor: North Texas Commission

Website
Pegasus Award: Texas Instruments with Golin Public Relations Agency

Video
Pegasus Award: Collin College
Award of Honor: Idea Grove

Wildcard category (Tie)
Pegasus Award: HKS, Inc.
Pegasus Award: Richards Partners with Reunion Tower
Award of Honor: Richards Partners with Wolfgang Puck

The Pegasus Award is named after the iconic red Pegasus in downtown Dallas. It serves as a symbol of public relations excellence in Dallas and North Texas.

The Pegasus Awards luncheon sponsor was Ketchum.

For more information about the awards and PRSA, visit PRSA Dallas.

About PRSA Dallas

PRSA Dallas is one of the nation's largest and most active chapters of the Public Relations Society of America. Founded in 1950, three years after the national society founding, PRSA Dallas has grown to a membership of more than 300 dedicated professionals located in and around the Dallas area working on local, national and even international projects and campaigns.

Media Contact:
Lisa Vasquez
972-758-3894
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