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Press Release

Update - Urgent Media Advisory - Controversial ad quickly withdrawn - The Montreal Children's Hospital pleased by company's quick action

Canada NewsWire

HOWEVER, Trauma Specialist warn parents about dangers of placing children on dryers and other high surfaces

MONTREAL, March 16 /CNW Telbec/ - The Montreal Children's Hospital is glad a controversial commercial will no longer be broadcast on radio and tv. The ad suggested it was safe to appease a crying baby by placing him on a working dryer. "The company acted swiftly and withdrew this morning and for this we are very pleased," says Debbie Friedman, Director of Trauma Services at The Montreal Children's Hospital of the MUHC. "However, we still would like to correct the impression it is safe to place a baby on a dryer. This is actually a very dangerous practice; falls in the house are a leading cause of childhood injuries. Children should never be placed on dryers because they can easily tumble off and suffer severe injuries."

In Canada, falls are the leading cause of injury in young children. Parents need to be aware of potential safety issues in their home and take necessary precautions, says Ms. Friedman.

For more information and recommendations on how to better prevent falls and serious injuries in young children, www.thechildren.com/trauma/en/prevention/infants/news.aspx?id=368.

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