Update - Urgent Media Advisory - Controversial ad quickly withdrawn - The Montreal Children's Hospital pleased by company's quick action
MONTREAL, March 16
HOWEVER, Trauma Specialist warn parents about dangers of placing children on
dryers and other high surfaces
MONTREAL, March 16 /CNW Telbec/ - The Montreal Children's Hospital is
glad a controversial commercial will no longer be broadcast on radio
and tv. The ad suggested it was safe to appease a crying baby by
placing him on a working dryer. "The company acted swiftly and withdrew
this morning and for this we are very pleased," says Debbie Friedman,
Director of Trauma Services at The Montreal Children's Hospital of the
MUHC. "However, we still would like to correct the impression it is
safe to place a baby on a dryer. This is actually a very dangerous
practice; falls in the house are a leading cause of childhood
injuries. Children should never be placed on dryers because they can
easily tumble off and suffer severe injuries."
In Canada, falls are the leading cause of injury in young children.
Parents need to be aware of potential safety issues in their home and
take necessary precautions, says Ms. Friedman.