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Press Release

Allurez Boosts Conversions by 14% and Improves Clients' Experience with Treepodia

>PRWEB.COM Newswire
>PRWEB.COM NewswireNew York, NY (PRWEB) July 14, 2014

Treepodia, the leading provider of automated video solutions for online retailers, announced today that jeweler Allurez increased conversions by 14 percent and improved indexing of its product videos using Treepodia's e-commerce video platform. Allurez also gained more than 23 times ROI based on the increase in sales.

Allurez is a premier designer and retailer of high quality fine jewelry with a large selection of fine designer jewelry and certified loose diamonds. Based in New York City, the company puts a high priority on providing customers with excellent service and finding for them the right jewelry.

"Shopping for jewelry is a very visual experience," said Allurez executive Raphi Mahgerefteh. "By showcasing our products in video, we thought we could give potential customers a better idea of what products look like. Videos are the closest thing to having a real sales person."

Allurez saw video as a strategy to set itself apart from competitors and provide a new level of convenience and service for its customers. Video would help visitors obtain more information quickly and better experience the jewelry compared to displaying products in photographs alone.

Treepodia's ecommerce video platform enables online merchants to cover their entire product catalog with dynamic and effective video content in just 24 hours, and includes monitored video hosting, high-quality streaming, and a multi-environment video player. For Allurez, Treepodia initially created approximately 15,000 customized product videos based on the company's existing set of product data. Adding Dynamic Video Sitemap ensured these videos were fully indexed by Google and distributed on YouTube.

The addition of product videos had an immediate effect with a 14% increase in conversion rates for those who viewed the product videos. This increase in sales delivered 23 times ROI within the first three months, helping the company achieve its goals of business growth and an improved user experience.

Allurez also found that people bought products after seeing at least one video compared to visitors who didn't see one. On average, visitors spent more time on the website compared to before videos were implemented.

"The Treepodia team worked side-by-side with Allurez to ensure the videos went online quickly," said Mahgerefteh. "We found we were able to create thousands of videos very quickly and benefit from increased sales in a very short period of time."

"We have already expanded our use of video by including another 3,000 on our site. We are also developing new templates for products such as loose diamonds and watches, so we can further benefit from Treepodia's technology."

About Treepodia Ltd.
With hundreds of clients globally – including Home Depot, Price Grabber, Walmart, P&G, ToolKing and Lenovo – and over 40 million high-converting videos with millions of views, Treepodia is the leading ecommerce video platform for online retailers, and recognized as the top choice among IR500 brands. By using existing product catalog data to create thousands of videos automatically, Treepodia offers businesses a fast and inexpensive video solution, with a unique 4X ROI contractual guarantee. Treepodia services include automated videos, video SEO, social sharing, mobile presentation, and continuous performance optimization via built-in A/B testing algorithms. More information can be found at

About Allurez
Allurez is the premier designer and retailer of high quality fine jewelry, with a brand name known to the royals as well as the rich and famous. Located in the heart of New York City, Allurez is committed to providing customers with the largest selection of fine designer jewelry, engagement rings, wedding bands, and certified loose diamonds. For more information, visit

For more information, contact:
Josh Turner
Media Relations
Mobile: 917-231-0550

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