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Press Release

Hikvision USA Selects Alex Asnovich as Head of Marketing

Canada NewsWire

Global Innovator in Video Surveillance Technology Brings Asnovich to Grow the Leading Brand in North American Market

CITY OF INDUSTRY, Calif., April 3, 2014 /CNW/ - Hikvision, a global leader in video surveillance products and solutions, today announced that Alex Asnovich has joined the company as the new director of marketing for North America. Asnovich has more than 15 years of successful executive experience in leading marketing teams for global brands of highly-engineered products in the security, life safety and technology industries. He brings a unique combination of experience to grow North American brand awareness, increase lead generation and generate additional product demand for Hikvision. As the company anticipates rapid growth in United States and Canada during the next several years, Hikvision USA is adding proven security industry talent to support its expansion.

"Alex is a key addition to our management team as the company continues to deliver on its vision and expand in the video surveillance market in North America. We are increasing our efforts to bring the most innovative products and solutions to the industry and to raise awareness for the best-in-class surveillance technology available today. The overwhelming success of our products has been proven and tested in over 100 countries worldwide and is now being delivered in the North American region," said Jeffrey He, president of Hikvision USA. "Alex's appointment comes at a time of accelerated growth for the company and introductions of the new cutting-edge video surveillance products to the market. Our unmatched R&D efforts by over 3,000 engineers put us well ahead of the competition in terms of continuous technology innovation and ability to deliver the finest solutions available today to our customers."

"I am thrilled to be a part of the Hikvision leadership team. With the amount of innovation Hikvision brings to the North American market, it is paramount to educate the industry on the latest cutting-edge video surveillance technology to help our customers succeed even further." Asnovich went on to say, "Hikvision's leading global position in video surveillance products and solutions translates directly into our continuous and growing success in the United States and Canada. We offer exactly what the industry craves."

Before joining Hikvision, Mr. Asnovich was chief marketing officer for Proximex, a Tyco International Company, the global leader in physical security information management and integrated situational awareness, where he successfully elevated company and product brands and increased demand generation. Prior to Tyco, Mr. Asnovich led global marketing initiatives for Xtralis, a recognized leader in highly-engineered security and life safety solutions worldwide. As vice president, global marketing with Xtralis, Mr. Asnovich oversaw all worldwide marketing initiatives for the multiple award-winning suite of company products. Mr. Asnovich also held leadership roles at Nokia and other innovative technology companies where he was responsible for marketing efforts for a diverse portfolio of best in class enterprise software, hardware and SaaS solutions on a global scale. Alex holds a B.A. degree in Supply Chain Management from Michigan State University and an M.B.A. in Marketing from Arizona State University W.P. Carey School of Business.

Dynamic growth and exceptional products have seen Hikvision recognized as the No. 1 global vendor of CCTV and video surveillance equipment for two years in a row according to IMS Research's World Market for CCTV and Video Surveillance Equipment Report 2013 and listed for seven years in a row in Security 50, a market survey recognizing the top 50 security vendors in the global security market.

Visit Hikvision at ISC West event in Las Vegas, NV from April 2-4 at booth # 13074.

About Hikvision

Hikvision is the world's largest supplier of video surveillance products and solutions. The company specializes in innovative video surveillance technology, as well as designing and manufacturing a full-line of innovative CCTV and video surveillance products. Since its inception in 2001, Hikvision has quickly achieved a leading worldwide market position in the security industry. Hikvision possesses the world's largest R&D team and state-of-art manufacturing facilities; both allow Hikvision's customers the benefit of world-class products that are designed with cutting-edge technology. As a further commitment to its customers, Hikvision annually reinvests 7% of its revenue into R&D for continued product innovation and improvement. Hikvision has global operations with regional offices in the United States, the Netherlands, Italy, UK, Singapore, Australia, Brazil, South Africa and Dubai, joint ventures in India and Russia, maintenance center in Hong Kong and over 30,000 partners all over the world to achieve a truly global success. Hikvision USA is a subsidiary of Hikvision Digital Technology Co., Ltd. For more information, visit

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SOURCE Hikvision

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