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Press Release

Airstream Debuts "Live Riveted" Stories Featuring San Francisco Giants Coach Tim Flannery

New Video Captures Flannery's Inspiring Lifestyle and Philosophy

PR Newswire

JACKSON CENTER, Ohio, March 19, 2014 /PRNewswire/ --  Airstream has released the brand's first "Live Riveted" stories feature video in a continuation of the company's Live Riveted campaign designed to capture the spirit of the Airstream lifestyle. The video focuses on Tim Flannery – champion baseball coach, musician, surfer and philanthropist, and showcases personal and inspiring stories capturing his passion for living life to its fullest.

"Our goal through this unique campaign is to create and connect a community of people that encompasses the spirit of the Airstream experience," said Airstream, Inc. President and CEO, Bob Wheeler. "Tim is a perfect example of someone who has a passion for life and philanthropy that cannot be ignored. Whether on the road in his Airstream, coaching baseball or playing benefit concerts, his inspirational life embodies what it means to live riveted." 

As a former MLB player with the San Diego Padres and current third-base coach for the San Francisco Giants, Flannery's passion for life transcends baseball as he spends his free time as a talented songwriter, avid surfer and musician with his band The Lunatic Fringe. Flannery's philanthropic efforts also have helped raise funds for the Bryan Stow Fund. Stow suffered traumatic injuries from an incident on Opening Day 2011, and through benefit concerts, CD sales, and silent auctions, Flannery has raised more than $200,000 to help support the Stow family.

"I was thrilled to become part of Airstream's Live Riveted community and share my story to encourage others to never give up and always live life to the fullest," said Flannery. "I hope to inspire people to follow their dreams each and every day, always seeking new experiences, and for me that is what Airstream is all about."

Tim Flannery is one of many stories shared by inspiring people who embody the Live Riveted lifestyle and featured as part of Airstream's Live Riveted community. Tim Flannery's Live Riveted video can be viewed at: http://youtu.be/SKVuLGAvUWU

The Live Riveted initiative is supported by a microsite and online community that lives on Airstream.com. For more information, please visit: www.liveriveted.com

About Airstream
Airstream, manufacturer of the iconic "silver bullet" travel trailer, is the oldest recreational vehicle manufacturer in North America. Following founder Wally Byam's credo, "Let's not make changes, let's only make improvements," Airstream has remained a timeless classic throughout its 83-year history. A subsidiary of Thor Industries (THO), Airstream is based Jackson Center, Ohio, where a team of craftsmen remains dedicated to preserving the brand's legendary reputation for premium design, quality and innovation.

More information about Airstream, our dealers, and current travel trailer and touring coach models can be found at www.Airstream.com. For the latest news on Airstream, "like" us on Facebook or follow us on Twitter @Airstream_Inc.  

Contact: Breanna Buhr/Ashley Anderson
JMPR, Inc.  (818) 992-4353
bbuhr@jmprpublicrelations.com
aanderson@jmprpublicrelations.com

Video - http://youtu.be/SKVuLGAvUWU

SOURCE Airstream

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