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Press Release Transforms Shopping for Natural, Organic and Allergen-Free Groceries

New website features a robust selection of thousands of natural and organic foods, and first-of-its-kind shopping filters for food allergies and special dietary preferences

PR Newswire

JERSEY CITY, N.J., March 19, 2014 /PRNewswire/ -- Quidsi, Inc. unveiled, a newly revamped grocery website dedicated to natural living that offers thousands of the finest natural and organic foods, from snacks and beverages to pantry staples and quick meals. also features a Special Diets Filter, a drop-down menu allowing users to sort and shop for products that are free of specific ingredients or allergens.

With just one click on customers can use the Special Diets Filter to easily shop peanut free, dairy free, tree nut free, soy free, gluten free, kosher, vegan, and organic food. Formerly, the newly redesigned website continues to offer a wide selection of natural and organic grocery products and household items and is now the only site to allow shoppers to filter such a large breadth of natural and organic foods by dietary preference and allergens. In addition to curating lists of products free of major allergens, also identifies items that are made with customer-preferred ingredients for a highly personalized shopping experience.

"The idea for was inspired by two people on our team, Rachel and Melanie, who have food allergies and wanted an easier, less complicated way to shop for groceries that meet their requirements," said David Zhang, Vice President of Retail at Quidsi and head of "Rachel and Melanie are not alone. According to FARE, the organization for Food Allergy Research & Education, about 15 million Americans suffer from food allergies. We know how difficult and time consuming it can be to sort through grocery options and read long ingredient labels, and hope that our work on will help make it easier to shop for natural and organic products while adhering to the dietary needs of everyone in the house."

All foods and products on have been chosen to meet 'The VineMarket Standard,' a set of guidelines created by the site to help customers shop for products that meet our natural or organic criteria or that we believe can help customers reduce their impact on the environment. food, drinks and nutritional supplements are also free of a long list of Banned Ingredients, including high fructose corn syrups, bleached or bromated flour, artificial fats, trans fats, artificial colors, artificial flavors, artificial sweeteners and preservatives. More than 20 chemicals, heavy metals, animal byproducts, phthalates and parabens are also banned from personal care, cleaning, laundry and cosmetic items carried on the site. customers can also look forward to a shared shopping cart with, and, as well as fast and free 1-2 day shipping on orders of $49 or more and 24/7 customer care.

About Quidsi, Inc.
Quidsi owns and operates (baby care), (everyday essentials), (luxury beauty), (pet supplies), (toys), (home & houseware essentials), (natural and organic grocery), (kids' sports & activities) and (children's books). The company's mission is to make life easier for consumers by creating a new type of e-commerce experience, delivering products in 1 to 2 days and providing incredible customer service. Quidsi is redefining e-commerce by combining the focus and one-on-one connection of a specialty store with the scale, efficiency, choice, value and reliability of a national retailer.

Weber Shandwick for Quidsi
Name: Mary Kate Joyce
Phone Number: 212-546-7820

SOURCE Quidsi, Inc.

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