BOSTON, MA--(Marketwired - Feb 10, 2014) - Jebbit, recognized by business TV network CNBC as "one of the world's most promising companies," announced its 2013 numbers today, revealing 400% revenue growth year over year. The Boston-based venture funded company works with clients such as Coca-Cola, Uber, and Spotify to more efficiently engage and convert potential consumers into their most loyal users.
Jebbit's interactive ad technology drives consumer engagement and action by attaching questions to existing online content and rewarding consumer interaction. These questions serve to boost brand awareness, gain consumer insights, drive direct sales and customer acquisition, and enhance social media engagement. In addition, Jebbit's Cost-Per-Correct-Answer CPCA™ model provides consistently higher ROI than Cost-Per-Click (CPC) or Cost-Per-Impression (CPM) alternatives; advertisers only pay when a consumer interacts with the content, verified by a correct answer or action.
The 400% growth comes after Jebbit expanded its technical capabilities, announcing that the technology can now power post-click engagement for both the social and native advertising content. "The idea of post click engagement" as Jonathan Lacoste, Jebbit Co-Founder and COO, explains, "was created after our observation that advertisers are spending the majority of their time and budgets focusing on clicks and impressions, when true consumer value comes after the click. High bounce rates and low click through rates are preventing brands from getting the best possible ROI on their spends, and Jebbit is here to change that."
"We're finding that we've been able to take traditionally complex integrations, and create a more enjoyable post-click user experience with little tech work on the advertisers end," Jebbit CTO Chase McAleese said. "Particularly within social and native, we're getting closer to our goal where the consumer, advertiser, and publisher all win with this ad product."
Jebbit was founded on this promise of 'everyone wins' via guaranteed engagement. "At Jebbit, we believe that brands should never pay for online advertising, unless consumers truly interact with the ad," explains Jebbit CEO Tom Coburn. "As advertisers aim to achieve higher levels of ROI, positive impact on consumer awareness, and verification that advertising is delivered to the right audience, Jebbit's technology provides this level of performance on various forms of online content."
The announcement comes after a trio of prominent members of the Boston advertising ecosystem jumped aboard the Jebbit bandwagon.
Former Celtra COO, David George, joined Jebbit as a member of its Board of Directors, joining Shoebuy.com & Data Point Capital Founder, Scott Savitz, as well as Jebbit CEO Tom Coburn. "In a short amount of time, Jebbit has emerged as one of the most innovative companies in the digital marketing industry that I've seen, and I'm excited to join the Board," George shared.
In addition to David George, two other prominent members of the Boston advertising community joined Jebbit as Advisors. Robert Murray, former CEO of ad agency, iProspect, and newly named President of content marketing service, Skyword, brings world-class client and agency experience to Jebbit. "Jebbit's offering is one of the truly unique marketing offerings to come around in a long time," Murray acknowledged. "I believe this company has a bright future!"
James Friedman, Director of Advertising at the MIT Tech Review, also joined as an advisor to provide the perspective of publishers in the future of the digital space. "As MIT is synonymous with innovation, we constantly strive to provide inventive ad-tech solutions that enhance the advertiser experience for our marketing partners and for our readers -- Jebbit's engagement solution has been ideal for our platform." Friedman said.
"Robert and James have both been working with us for months, so we're excited to take this more formal step with both of them today," Jebbit COO Lacoste explained of the two gentlemen's addition.
In a time when traditional forms of online advertising have become more difficult to deliver upon productively for advertisers, Jebbit's CPCA model and approach is a truly differentiated. It has consistently shown to enhance consumer interaction that results in increased brand awareness, and achieving a level of performance that makes sense for advertisers both top line and bottom line.
Jebbit is the leading post-click engagement platform that delivers higher ROI on media and website investments.