The SoDA Report Unveils Global Digital Trends for 2014
NEW YORK, NY--(Marketwired - Nov 5, 2013) - How brands can speed up their innovation cycle, cultivate smarter, more responsive online communities and use the latest ethnographic research techniques to develop a stronger understanding of people's motivations and behaviors are just three of the subjects tackled by digital's smartest thinkers in the new edition of TheSoDA Report, published today.
These essays sit alongside 19 high-level contributions, 18 exclusive case studies and interviews, including Smart Things author, Mike Kuniavsky.
Designed to keep brands, agencies and commentators aware of the issues driving real business improvement in 2014, it's an action list for marketers.
Brands such as KLM, Google, Yamaha, Burberry, Philips, Lenovo, Adobe, Lynx and Gulfstream are featured in the 18-strong case studies section.
The Report's five sections cover: 1. Industry Insider: trends, issues and best-in-class methods shaping the future of the digital agency and production company community.
2. Modern Marketer: client-side innovations delivering a new generation of digital success stories.
3. People Power: education and talent cultivation within the industry, including UX and the power of human understanding.
4. Tech Talk: future technology developments and powerful 2014 trends.
5. Advocacy: communicating collective power and positions around key issues impacting companies globally.
Some of the most thought-provoking articles:
The Digital Agency Paradox (teaching clients to do what we do), David Maren, EffectiveUI
Brands: How to Get Agile with your Agency, Jack Skeels, AgencyAgile
Integrating Multiple Agencies into One Brand Team, Stacie Hoffmeister
Simple and Valuable Recruiting Advice, Matt Paddock, Grow Interactive
The Personalization of Everything, Stephen Foxworthy, Reactive
Consumer Control: Coming to a Store Near You, Alessandra Lariu, SheSays
A Call to (Legal) Action, Brad Gross, SoDA
Chris Buettner, managing editor, said: "Keeping abreast of digital innovation is increasingly critical for marketers and agencies that want to be successful in 2014. This report gives not just a look at some of the most successful campaigns of 2013, but also key insights that will help readers ensure they don't get left behind."