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Press Release

The SoDA Report Unveils Global Digital Trends for 2014

NEW YORK, NY--(Marketwired - Nov 5, 2013) - How brands can speed up their innovation cycle, cultivate smarter, more responsive online communities and use the latest ethnographic research techniques to develop a stronger understanding of people's motivations and behaviors are just three of the subjects tackled by digital's smartest thinkers in the new edition of The SoDA Report, published today.

These essays sit alongside 19 high-level contributions, 18 exclusive case studies and interviews, including Smart Things author, Mike Kuniavsky.

Designed to keep brands, agencies and commentators aware of the issues driving real business improvement in 2014, it's an action list for marketers.

Brands such as KLM, Google, Yamaha, Burberry, Philips, Lenovo, Adobe, Lynx and Gulfstream are featured in the 18-strong case studies section.

The report is created by SoDA, the Global Society for Digital Marketing Innovators -- the voice of leading digital agencies and production companies worldwide. Now in its fifth year, the bi-annual trends publication is one of the most-read reports in the digital industry.

The Report's five sections cover:
1. Industry Insider: trends, issues and best-in-class methods shaping the future of the digital agency and production company community.
2. Modern Marketer: client-side innovations delivering a new generation of digital success stories.
3. People Power: education and talent cultivation within the industry, including UX and the power of human understanding.
4. Tech Talk: future technology developments and powerful 2014 trends.
5. Advocacy: communicating collective power and positions around key issues impacting companies globally. 

Some of the most thought-provoking articles:

  • The Digital Agency Paradox (teaching clients to do what we do), David Maren, EffectiveUI
  • Brands: How to Get Agile with your Agency, Jack Skeels, AgencyAgile
  • Integrating Multiple Agencies into One Brand Team, Stacie Hoffmeister
  • Simple and Valuable Recruiting Advice, Matt Paddock, Grow Interactive
  • The Personalization of Everything, Stephen Foxworthy, Reactive
  • Consumer Control: Coming to a Store Near You, Alessandra Lariu, SheSays
  • A Call to (Legal) Action, Brad Gross, SoDA

Chris Buettner, managing editor, said: "Keeping abreast of digital innovation is increasingly critical for marketers and agencies that want to be successful in 2014. This report gives not just a look at some of the most successful campaigns of 2013, but also key insights that will help readers ensure they don't get left behind."

The SoDA Report is free to download from

More information contact
Mark Terry-Lush
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