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Press Release

Toronto to Host the World's Largest DJ Competition

TORONTO, ON --(Marketwired - October 21, 2013) - What started as an underground experiment back in 2007 has quickly grown into the world's largest DJ competition and, for the first time, the Red Bull Thre3Style World Finals will hit Toronto this November. Inbound from the four corners of the globe - from Albania to Argentina, from Jamaica to Japan - the 21 top DJs on earth will take over the city of Toronto to compete for the title of Red Bull Thre3Style World Champion.

Over a weeklong series of world-class music events, each DJ will engineer and perform a crowd pumping, 15-minute music set mixing at least three genres of music to a full house of concertgoers and judges, in order to showcase their technical prowess and melt the dance floor. All will come down to the World Championship final competition on November 9, where the last five DJs standing will battle for ultimate sonic supremacy and the most coveted DJ title on earth.

STAR JUDGES AND LIVE PERFORMANCES

This year's judging panel will feature a roster of local and international DJ heavyweights, including Canada's own Skratch Bastid, Grandtheft and Kid Koala as well as international musical tastemakers Jazzy Jeff and Jess Jubilee.

Some of the most influential names in the DJ industry, including A-Trak, Jazzy Jeff, Ali Shaheed Muhammad (A Tribe Called Quest), Kid Koala, Torro Torro and more, will also perform nightly across Toronto's premier concert venues. Check out A-Trak discussing what he expects from this year's finalists and the continued evolution of DJ battling: http://bit.ly/1eosUA7.

THE ROAD TO WORLD FINALS

In September, regional Qualifier events were held in 8 different cities across Canada. Each Qualifier winner competed at the Canadian Thre3Style National Final on October 6th, in Calgary, AB. Quebec's Adam Doubleyou was crowned the Canadian winner of the National Final in Calgary and will be representing Canada at the grand finale.

WORLD FINALS WEEK SCHEDULE + INTERVIEW OPPORTUNITIES

To secure media accreditation, interviews and event access, please email ashley.bartlett@narrative.ca

Interview Opportunities:

  • Red Bull Thre3Style Canadian Champion and Quebec native: Adam Doubleyou
  • Headliners: Jazzy Jeff, A-Trak (November 7 only), Ali Shaheed Muhammad (A Tribe Called Quest), Maseo (De La Soul) and more
  • Judges: Skratch Bastid, Grandtheft, Jess Jubilee, Kid Koala
  • Toronto DJ veteran and music mainstay Denise Benson
  • Previous Red Bull Thre3Style World Champions: Four Color Zack (2012), Hedspin (2011)

*Details available upon request

Schedule of Events:

Monday, November 4 | Welcome Day

Daily Events:

5:00pm Competitor draft

Thompson Hotel Lobby Bar - 550 Wellington St W, Toronto, ON M5V 2V4

NBA-style draft, all 21 DJs draw date and time slot of performance. Interview opportunities with all 21 international DJs. All international bios can be found at www.redbullthre3style.com/djs.

Nightly Performances:

9:00pm Surprise guests

The Drake Underground - 1150 Queen St W, Toronto, ON M6J 1J3

Tuesday, November 5 | Day 1

Daily Events:

4:00pm Panel and Q&A session with Toronto Music mainstay and veteran DJ Denise Benson

The History of Music in Toronto

The Thompson Hotel, 1812 Lounge - 550 Wellington St W, Toronto, ON M5V 2V4

Nightly Performances:

9:00pm Kid Koala, Shortkut and Turnstylez, 6 international DJ competitors

The Great Hall - 1087 Queen St. W, Toronto ON M6J 1H3

Wednesday, November 6 | Day 2

Daily Events:

4:00pm Panel and Q&A session with DJ Jazzy Jeff

The History of DJ Gear, hosted by My Man Henri

The Thompson Hotel, 1812 Lounge - 550 Wellington St W, Toronto, ON M5V 2V4

Nightly Performances:

9:00pm Jazzy Jeff, Skratch Bastid, Starting from Scratch, Four Color Zack, Hedspin + special guests, 5 international DJ competitors

Virgin Mobile Mod Club - 722 College St Toronto, ON M6G 1C5

Thursday, November 7 | Day 3

Daily Events:

4:00pm Panel and Q&A session with A-Trak

Mixer to Mogul, hosted by My Man Henri

The Thompson Hotel, 1812 Lounge - 550 Wellington St W, Toronto, ON M5V 2V4

Nightly Performances:

9:00pm A-Trak, Smalltown DJs, Torro Torro + special guests

The Hoxton - 69 Bathurst St, Toronto, ON M5V 1M5

Friday, November 8 | Day 4

Nightly Performances:

8:00pm Ali Shaheed Muhammad (A Tribe Called Quest) VS Maseo (De La Soul), Cosmo Baker, Numeric + special guests, 5 international DJ competitors

Danforth Music Hall - 147 Danforth Ave, Toronto, Ontario M4K 1N2

Saturday, November 9 | Day 5
 
WORLD CHAMPIONSHIP FINALS

Nightly Performances:

8:00pm Thugli, A Tribe Called Red, Keys N Krates, Grandtheft, AutoErotique, + special guests, 5 international DJ competitors

Kool Haus - 132 Queens Quay E, Toronto, ON M5A 1B6

MEDIA CENTRE AND CHECK-IN @ THOMPSON HOTEL

The Thompson Hotel in Toronto will host the Red Bull Thre3Style media centre and panel discussions. Panel discussions will be hosted in the 1812 Lounge (in the basement of the Thompson Hotel). To obtain accreditation, official media materials and wristbands, media are requested to check-in at the Wellington Room of the Thompson Hotel and RSVP in advance to ashley.bartlett@narrative.ca to ensure space availability.

THE HISTORY OF RED BULL THRE3STYLE

Red Bull Thre3Style began as an underground experiment six years ago in Western Canada. In 2010, the event went global for the first time, effectively changing the face of modern DJ battles by pitting ten countries' top DJs against each other. Since then, in three short years, Red Bull Thre3Style has grown to what is now the largest DJ competition on earth. This year's competition features the top local DJs from 21 countries around the world, including Canada, Brazil, Croatia and Taiwan.

TICKETS TO RED BULL THRE3STYLE WORLD FINALS WEEK

To purchase tickets to all Red Bull Thre3Style World Finals week's events, head to www.redbull.ca/3styletickets

JOIN THE CONVERSATION

Twitter: @redbullcanada | @redbullthre3style | #rb3style

Facebook: www.facebook.com/RedBull | www.facebook.com/redbullthre3style

Instagram: www.instagram.com/redbullcanada

For more information about Red Bull Thre3Style, visit www.redbullthre3style.com

RED BULL CONTENT POOL: FREE FOR EDITORIAL USE

Through the Red Bull network, hi-res video and still images are captured and made immediately available for editorial use for all media channels including television, film, print, mobile, and digital. The content is centrally located in the Red Bull Content Pool for media partners at www.redbullcontentpool.com. Keyword: thre3style.

The following files are available for download:

Contact information
For more information, please contact:

Emily Palley-Samson
Red Bull Canada
416.894.8176
emily.palley-samson@ca.redbull.com