MrWatch.com Clocks High Social ROI and Triples its Fanbase in No Time Using ShopSocially Platform
Mountain View, California (PRWEB) September 03, 2013
MrWatch.com, a premier retailer of new, brand name watches and accessories, today disclosed several statistics showing how it is successfully leveraging social media to drive high sales growth. MrWatch has partnered with ShopSocially, the leading social commerce platform, to integrate a suite of social modules on its ecommerce website. These social modules are converting their visitors into qualified Facebook fans and are also driving a strong uplift in sales and user engagement.
MrWatch.com is using ShopSocially’s Get-a-Fan app to offer a 10% discount to website visitors who become a Facebook fan. The entire interaction happens on-site, without sending users away to Facebook. By making users ‘earn’ their discount coupon, MrWatch is seeing an increase in customer engagement and sales conversion. Additionally, they are gaining loyal Facebook fans with every coupon unlock. This simple but effective social commerce strategy has generated impressive results as indicated in the metrics below:
293% increase in Facebook fan-count in 3 months
Extraordinary 32% sales conversion rate for Facebook fans
$400,000 in incremental revenue
Increase in qualified email subscribers with 13% of users unlocking a coupon also opting into email subscription
“We are delighted with the incredible success from ShopSocially integration,” commented Jennifer Kasper, Marketing Manager at MrWatch. “It was super easy to integrate and we couldn’t be happier with the results. We are now looking forward to adding additional apps on our site.”
Users visiting an e-commerce site already have a high purchase intent. Onsite social commerce is able to capitalize on this intent and convert it into a sale while also generating word-of-mouth endorsement in the process. On the other hand, off-site social commerce attempts, such as trying to sell on social networks, often fail because they are unable to target users with existing purchase intent.
“Adding social engagement modules on e-commerce sites can increase user engagement, sales conversion and create social referrals. They can instantly turn an e-commerce website into a word-of-mouth powerhouse and can deliver a very meaningful revenue uplift," said Jai Rawat, CEO of ShopSocially. “MrWatch’s social commerce success story is a great example of how you can use social engagement to drive revenues.”
MrWatch.com is a leading internet watch and accessory retailer with a storefront that can also be found on numerous other internet avenues, which includes Amazon.com, Newegg.com, Rakuten.com, and Ebay.com. In addition to a multitude of brand-name watches, customers can also buy sunglasses and jewelry at guaranteed low prices. MrWatch.com is rapidly expanding its inventory to include many other products, and soon customers will be able to buy handbags and other accessories at the same, unbeatable prices. Customer service is the cornerstone of the MrWatch.com business model, and this is reflected in its core policies. MrWatch offers a 365-day no hassle return policy, as well as free shipping on most domestic orders. This, combined with a devotion to selling high-quality products at the lowest prices possible, has assisted MrWatch.com in becoming a front runner in online retail.
MrWatch was recently awarded STELLA Service Elite status, and also recently became a Google Trusted Store. These recognitions are an accolade to their policies, shipping, returns and customer service.
ShopSocially is a SaaS social commerce platform driving millions of dollars in incremental revenue, new customer acquisition, improved SEO rank, growth in Facebook fan base, and word-of-mouth branding for 100s of top brands.
ShopSocially platform enables a suite of onsite social apps for e-commerce sites. Examples of these apps include Ask-a-Friend, purchase sharing, fan acquisition, shopping community, social reviews and more.