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Press Release

The choice isn’t just big shorts or teeny briefs for the beach - there’s so much more out there in men's swimwear say

>PRWEB.COM Newswire

(PRWEB UK) 25 June 2013

Simon Doonan, who was born in Britain but lives in New York where he is creative ambassador for Barneys, says in Slate magazine that guys need to get over their shyness about men's swimwear and expose more of themselves on the beach. He’s urging them to ditch long shorts in favour of skimpy swim briefs. partner Adam Davies applauds Doonan’s stand but also suggests that the European savoir-faire the fashion guru praises is manifest in many swimwear styles from retro trunks to sleek hipsters and briefs of varying depths. Not just the smallest Speedos.

The Deadgoodundies website sells swimwear all year round - whereas most retailers concentrate sales in the summer months. Their leading brands for men’s swimmers include European HOM, Bruno Banani and Olaf Benz. More daring styling comes from the South American collections Ergowear and Joe Snyder, and colourful British brand Bum-chums.

“We agree totally with Simon Doonan that very few men can carry off the board shorts look - usually slim teenagers with a surf board under their arm too!” says Adam.

“But we would not go as far as ruling the only alternative is teensy-weensy swim briefs, though this shape is a huge seller on Deadgoodundies. Over recent years the trend on DGU has shifted from swim thongs to briefs, but the scope of briefs has increased enormously. These days the side seam on a swim brief could measure anything from half an inch to several inches. And Daniel Craig did a great deal for men’s swimwear wearing those blue trunks when he starred as James Bond in Casino Royale.”

Like Simon Doonan, Adam would encourage men to reconsider if they always buy the biggest shorts they can find for the beach. In Europe the trend is to wear briefs in the water and slip on a pair of short shorts over the top for appearances ‘on land’.

Simon Doonan wants men to channel their inner Magic Mike or even Borat, but Adam is more cautious: “Like women and their bikinis, venturing onto the beach is the nearest you get to going naked in public. Unless you’re built like a Greek god, it’s best to make sure you buy something that suits your physique, shows off your legs and allows freedom of movement. Remember, nobody is fooled by billowing baggies - they just show you’ve got something to hide, and it’s seldom a man’s legs, bum or genitals he’s shy about on the beach, more likely his moobs and belly!”

Company Information

Deadgoodundies is an online only retailer stocking the best in designer men's underwear and swimwear from all over the world including: (in alphabetical order) Big Boys, Body Art, Bruno Banani, Bum-Chums, Clever Moda, Doreanse, Ergowear, Gigo, Gregg Homme, HOM, James Tudor, Jockey, Joe Snyder, MaleBasics, MANstore, Mey Bodywear, Mundo Unico, Nils Bohner, Obviously For Men, Olaf Benz, Pikante, PUMA, Skiny, Sloggi, Solar TanThru and Zoggs. DGU stocks everything from thongs and strings to briefs, hipsters and shorts as well as selected loungewear, socks, T-shirts and more from their best selling brands.

DGU are incredibly media friendly and always have high res images on hand for fashion pages and samples for photo shoots as well as expert comment and market insight from partners Adam and Jane.

For more information contact DGU PR Jane on 01743 271615 (international +44 1743 271615) or email pr(at)deadgoodundies(dot)com

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