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Press Release

Big Blue Robot Executive Offers Advice to Millennial’s and College Graduates on Online Reputation Management

>PRWEB.COM Newswire

Provo, Utah (PRWEB) May 24, 2013

With high school and college graduations taking place across the country, Don Sorensen, CEO and founder of online reputation management firm Big Blue Robot, today released guidelines new “Millennial” graduates should think about when developing and protecting their online reputation.

The majority of graduates today are part of the estimated 70 million people in the U.S. belonging to the Millennial Generation aka Millennials. A recent study by eMarketer shows how Millennials behave online regarding social media usage. Roughly 84% of Millennials are social media users and account for four out of every ten digital video views. When it comes to Facebook, Millennials still have the highest penetration with 75% using the social network.

“The Millennial generation views social media outlets like Facebook and Vine as an extension of their universe, making it a part of their everyday social network,” says Don Sorensen, online reputation management and protection expert and president of Big Blue Robot LLC. “However, before they start sending out resumes and college applications, Millennials might want to check their online reputation. Social media and visible online presence is the very reason this generation needs to pay attention to what information they are putting out there and start cultivating a great online reputation now, so it will not negatively impact their future career.”

Sorensen points out that solid reputation management starts with the individual and provides specific ways for graduates to boost their reputation and look toward the future.

Claim Profiles and Domains Now
Sorensen recommends that graduates not wait until they build a reputation to claim social profiles and personalized domain names. “Claim profiles and domains now,” says Sorensen. “By the time you have a name that’s worth something, someone else may have already snagged your usernames and URLs. For example, create a Facebook profile (and maybe even a “fan” page) for yourself, as well as Twitter profiles, LinkedIn profiles, and more. Not only will you own those personalized accounts so no one else can grab them, but they tend to do very well in the SERPs, letting people who are searching for you online find you easily.”

Watch What You Say
“Millennial’s represent 36 percent of the workforce today, and by 2014, they will comprise almost half of all employed professionals,” adds Sorensen. “What they say can online can either positively or negatively impact career chances, choices and advancements.” Before the digital age, people were allowed a certain leeway in their public discourse. Even if an individual said or wrote something foolish, chances are that those statements would be hard to find by potential employers and no one would really go looking for them anyway. However, today everything that is written or published on the web stays there. Forever. And not only statements graduates may make, but the statement of people who might write about the graduate.

In a research study by Cross-Tab Marketing Services conducted for Microsoft, the survey found that most respondents (almost 80%) have not checked to see what others have posted about them. It also stated that the lack of review poses particular concerns because of significant percentage of respondents stay they never consider the impact that the information they post may have on other’s reputations. Sorensen calls on graduates to “keep things clean and professional. That way you won’t have to deal with damaging comments later on down the road.”

Give Stuff Away
“Part of building a good reputation online now is creating a network of positive online references to you and your work,” advises Sorensen. “In this vein, find blogs that pertain to your profession and interests and write posts for them. Offer to provide interviews, data, graphics, and more. When people search for you online and see that you’ve given content to others and have been mentioned in a number of places on the web, they’ll get the impression that you are someone worth doing business with.”

Sorensen also recommends that graduates should not only get themselves mentioned on blogs and other websites, but also contribute to discussion. Sorensen suggests finding places online where other professionals in your desired area hang out and hand out with them. “LinkedIn groups are an excellent location to find other professionals, says Sorensen. “Join forums, groups, and social networks that pertain to your personal goals and ask questions, give answers, point group members to great resources. When you can build a positive reputation within these circles, you’ll build a positive reputation online in general.”

Get listed
There are plenty of directories and lists out there where graduates can contribute to. Sorensen proposes finding directories that list movers and shakers within desired fields and ask to be included.

Be Vigilant
Lastly, Sorensen advocates that graduates be vigilant of their online reputation, noting some free tools that graduates can use, like Google Alerts, that will notify graduates when their name is mentioned online. “When you see these alerts, check out the reference and thank the person or organization for mentioning you,” adds Sorensen. “If the mention was not positive, work with the individual to resolve any problems that may have occurred. If you can fix these little problems now, you won’t have to face them in the future when someone important is searching for you online.”

Additional information on Sorensen and his services can be found at Sorensen also has videos outlining ways to improve personal or corporate reputations online. These can be viewed at or on YouTube at

About Don Sorensen
Don Sorensen is a recognized authority on online reputation management whose expertise and insights have been featured in the New York Times, Forbes, CIO and other publications. His more than 25 years of corporate communications and marketing experience are the foundation upon which he built Big Blue Robot, a leader in the online reputation management industry. A frequent presenter on online reputation management, his speaking engagements include the upcoming [Financial Times, The Future of Marketing Summit and appearances at the Direct Selling Association.

About Big Blue Robot
Founded in 2003, Big Blue Robot works with corporations and their executives around the world to improve, protect, repair and manage their online reputations. Big Blue Robot has developed state-of-the-art online reputation management strategies for companies doing business around the world, including USA, Germany, Canada, New Zealand, United Kingdom, United Arab Emirates, and France. During the past ten years, Big Blue Robot has helped numerous companies fix their brand reputation and online reputation problems.

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