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Press Release

The Value of Pinterest in Wedding Planning is Underscored by Jack and Rose Florist

Wedding and party organizers are emphasizing the importance of Pinterest in the flower planning process, a tool applauded by Jack and Rose Florist for its ability to curate photos and display personality.
PHILADELPHIA, PA, May 07, 2013 /24-7PressRelease/ -- Jack and Rose Florist is ecstatic regarding the increased use of Pinterest, a social media website designed to share photos in a pinboard format for different themes, events or interests related to weddings and bridal events. The website is highly praised among event planning experts as a valuable resource revealing a clear and vivid indicator of a client's interests, party and wedding visions or style ideas. A recent article in Philadelphia Wedding highlights the esteemed social media tool as a necessary element in choosing the perfect wedding flowers for boutonnieres, bouquets, centerpieces, the ceremony and the reception.
"In preparation, I became a Pinterest addict," stated bride-to-be and blogger Kristy Shultz. "Because these three parts of our wedding change in both scenery and atmosphere, we wanted the flowers to keep consistency throughout the day."
Jack and Rose Florist, a floral company based in Long Island, New York, concurs with the bride-to-be and champions the use of Pinterest when planning for the perfect floral arrangements. "For 85 years, Jack and Rose Florist have catered to exactly what a bride's wishes are on her special day. When a bride uses Pinterest and brings pictures in, it gives us direction. This direction tells us more about her personality and what she's interested in."
In the article, Kristy explains the advantages of displaying her Pinterest boards and how the florist was able to identify the flowers she loved and help her make decisions. The floral company was prepared to envision and create arrangements based on her photos. Jack and Rose Florist concurs with the bride that capturing the vision for the wedding flowers is crucial. "This is one of the most important times of your life. It should be the most fulfilling and enjoyable time as well."
The floral company also outlined the need for a preparation process. "We believe in working with you and for you so much that we have developed a special meeting called a 'creative design session' that provides us with an avenue of what the reception center pieces should be and how to put them together. It all falls easily into place - and it's fun. We then move forward to a final meeting weeks before the wedding, so there is plenty of time, and then we make an actual prototype of the centerpiece that will go onto every guest table for the reception."
The article also sheds light on the important role Pinterest plays in choosing flower colors and how it supplies event planners with valuable insight. Kristy expressed her joy in "pinning anything floral and yellow." Jack and Rose Florist weighs in on this point. "It's generally a good idea to bring a few pictures of color or type of flowers you are interested in. We then work hand in hand to find the right design to compliment the bridal party's gowns in color and style." Jack and Rose Florist goes onto note, "Matching does not work, so we continuously strive to find the right colors to accompany wedding elements for a winning flower combination."
Jack and Rose Florist is based in Long Island, NY and specializes in creative floral designs for weddings and events. The floral company supplies arrangements for large venues in Long Island and New York City, operating seven days a week. The beautiful flowers used in quality arrangements hail from Holland, Ecuador, Columbia, Costa Rica, California, New Zealand, Australia and Thailand. The floral company prides itself on offering efficient and impeccable services and the finest quality flowers in colors and design. The florist strives to meet custom needs for style, ideas, color scheme, flowers and service.
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