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Press Release

Take Jay@Play's SeatPets® on a Spring Break Adventure

>PRWEB.COM Newswire

New York, NY (PRWEB) February 28, 2013

Spring break is right around the corner and no matter the destination, SeatPets will keep your children entertained and comfortable. No more asking “are we there yet?”!

SeatPets are plush pillows with a seat belt attachment that provide comfort and support to your child’s neck and head while resting in the car. They have compartments to stow snacks, drinks and toys all while keeping your child happy and entertained.

SeatPets recently joined the Jay@Play family and launched seven new designs: Malibu the Monkey, Love Bug the Lady Bug, Mercedes the Cat, Yukon the Cow, Lincoln the Lion, Edsel the Monster and Bentley the Dog.

This parent-invented product went on to win three awards from top toy industry organizations in 2012. "SeatPets were born out of my frustration as a mom looking in the backseat of the car and seeing my sleeping children's heads dangling. Our adorable design solved this problem," said Amber Roback, COO and co-inventor.

SeatPets are available for purchase online at for $19.99.


About Jay@Play:
Jay@Play International offers solution-based products that have been lauded by the toy industry, bloggers and the press. Established in 2004, Jay@Play is a Hong Kong-based company with a showroom in New York City. Their products are distributed internationally through companies that promote all of their brands on television. Following the worldwide success of its Little Miss Muffin and Happy Nappers product lines, Jay@Play introduced CuddleUppets and Shamzees in 2012. New products for 2013 will include SeatPets, I Luv Shmoozees and Tummy Stuffers. Jay@Play International is a subsidiary of Jay Franco & Sons Inc., the home furnishing industry leader.

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