London Fashion Weekend Festival aims to bring the best from London Fashion Week and to fuse this with the designers that will be appearing in high-end stores over the next few months.
The London Fashion Weekend Festival (last year, as a slightly smaller event it was simply ‘London Fashion Weekend’) has been taking place at its new venue, The Store Studios, located at 180 Strand in London.
The event showcases the latest trends as well as some hotly-tipped new designers like Osman, Mother of Pearl, Teatum Jones and Huishan Zhang (Digital Journal has profiled Zhnag’s impressive new collection on the catwalk in the first of our exclusive two-part review).
London Fashion Weekend Festival aims to provide “an insider’s view of the latest fashion trends.” The event is held twice per year at different venues, in London. This year it moved from Chelsea to central London, providing a bigger opportunity for pop-up stores to display their latest merchandise.
While the opportunity to shop, gossip or quaff champagne are plentiful most people attend London Fashion Weekend Festival to take in the cat walks, where very thin models (at times, too thin) glide past wearing this coming season’s latest creations.
This year saw the hot-tips for spring and summer 2017 on show. Florals featured strongly.
Some more colorful than others.
Some ten different models show the range of clothes on offer, going through two or three changes of clothes in remarkably quick time. Moving from floral, a far east theme was also notable.
Plus vibrant prints.
Ruffles were also noticeable, adding a vintage touch to some of the dresses.
One plus point with the trends on show is that, for the most part, they appear wearable (at least to this non-fashion orientated journalist’s eyes), with nothing too outlandish in sight. From the more simple:
To elegant evening ware:
Certainly the energetic electronica, color and the glitz wins through.
It remains that the prices charged by the top designers are beyond the reach of the typical shopper, the general styles swiftly become copied by high street stores.
Disappointingly, given the coverage that Digital Journal has afforded to the subject this year, there was no sign or mention of wearable technology and how electronics and clothes can fuse together. The connected wearable garment made from graphene, which debuted at a Manchester fashion event, was sadly no where in sight.
The London Fashion Weekend Festival provides a range of different styles and trends for the largely female audience. It presents a good opportunity for those with an interest in fashion to see what’s likely to be “in” this coming season.
For those interested in looking back at 2016, Digital Journal has previously profiled London Fashion Weekend, taking in the Fall collection and last spring’s memorable designs.