Coming off the menu are the restaurant’s Deluxe Quarter Pounder Sandwiches, as well as six chicken sandwiches, and the chipotle barbecue and honey mustard tortilla snack wraps.
McDonald’s Corp formally announced its plans during an investor’s meeting earlier this year. The move is intended to speed up times for drive-thru customers.
In all, the reductions bring the number of available extra value meals on McDonald’s menu from 16 to 11.
The company says stores have been engaging in “rolling reductions,” meaning outgoing menu options are officially eliminated as individual establishments run out of inventory.
McDonald’s has endured six consecutive quarters of declining same-store sales, and believes a simplified menu will make for faster ticket times and help improve business.
Despite the reductions, McDonald’s menu still features 40 more items than it did eight years ago.
These recent menu eliminations notwithstanding, McDonald’s continue to toy with, and even expand its menu availability in other areas, including experiments with Sirloin Third Pounder sandwiches. A permanent menu addition are premium chicken select tenders.
Additionally, McDonald’s is experimenting with all-day breakfast in close to 100 California stores in the San Diego area.
