Built on machine-learning algorithms, the Nuvi Language Engine sets a new standard in data accuracy and speed in a world where real-time brand management is essential.
(PRUnderground) July 29th, 2020
Nuvi, the Social Customer Experience company, announced the release of its Nuvi Language Engine, a proprietary natural language processor. Built on machine-learning algorithms, it establishes a new standard in language analytics with industry-leading accuracy and speed which is essential for gathering and analyzing real-time conversations across social media platforms.
Jake Jenne, Vice President of Product, explained,
“Most of our clients’ brands and products are mentioned millions of times per month online. At that scale, sifting through the noise to find important insights can be challenging. Our users need AI to help bring those insights to the surface,” Jenne continues, “We built the Nuvi Language Engine using proprietary machine learning algorithms so we can analyze more facets of language and predict customer sentiment with higher accuracy. This allows brand managers and marketers to see trends and build custom tags and alerts based on dozens of data points so they don’t have to manually review everything. It makes the daunting responsibility of online brand management possible again.”
Nuvi’s customers have come to know them for their data quality and speed. John Morgan of Unearth, a public affairs technology company and Nuvi customer, articulated the benefit of the Nuvi Language Engine,
“We’re working on political campaigns where there’s a team working with consultants, a team working on TV ads, a team working with the press. We’re ahead of all of them every single time when there’s a news story that breaks, or when something important to the campaign comes up. A Nuvi alert comes up and we are able to immediately have a conversation about it, draft a response, and get it to the client within 15 minutes.”
The Nuvi Language Engine is built to listen to and analyze 12 different factors including:
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Sentiment
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Vulgarity
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Verb Tense
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Categories
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Intent
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Entities
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Phrases
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Actions (verbs)
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Adjectives
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Adverbs
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Subjectivity
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Emotions (Coming Very Soon)
Furthermore, the Nuvi Language Engine is optimized for analytics across 20 different languages along with Emoji analytics in any language.
Better language analytics means more powerful insights to form effective strategies in managing your brand or crisis in the moment. John of Unearth added, “Nuvi knows about what’s going on about your issue before the public even has a chance to know and take off with it.”
To accompany their new release, they’ll be hosting a webinar where they’ll be sharing more about the Nuvi Language Engine and how to get more out of your social data on July 30, 2020, @ 10 AM (MST-USA). Visit here to learn more and register for free.
About Nuvi
Nuvi provides marketing & management tools to Listen, Plan, Publish, Engage, Analyze, Locate, Review, and Capture to create better customer experiences!
Original Press Release.
