Based on recent Google Trend data, the experts at PressRelease.com report how press release distribution has picked up in search volume in response to the COVID-19 pandemic.
SARASOTA, Fla. – May 5, 2020 – (Newswire.com)
The new normal is unlike anything that the United States and the world has faced before. A recent article in Forbes, Why Companies Turn to Digital Marketing to Survive COVID-19, provides insights on the changing landscape of business with the postponement of annual tradeshows and conferences plus the social distancing rules in effect for face-to-face business meetings. The team at PressRelease.com share real-world data on how press releases are gaining favor for both B2B and B2C.
Many businesses face a growing challenge to communicate effectively during this crisis. With the shift in attention from offline to online, many digital channels have been revisited. From social media marketing to paid traffic, businesses are flocking to service providers to help them weather the COVID-19 storm.
The adoption of new teleconferencing solutions and work-from-home policies are bridging the gap to keep businesses running as usual. However, how does this impact small and mid-sized businesses struggling to keep staff busy and operations uninterrupted?
“We have seen an uptick of inquiries over the past few weeks with businesses of all sizes interested in reaching key media and their target audience,” said Anthony Santiago, Account Executive at PressRelease.com. “With the COVID-19 pandemic, businesses are pivoting their efforts with a renewed focus on direct-to-consumer sales. Press release distribution not only reaches media across the newswire but stories are also distributed across a multitude of channels. As a result, businesses are able to have a residual benefit of reaching consumers directly via search engine results.”
Furthermore, data collected from Google Trends in the last 90 days indicates that media and online users are hungry for press release announcements and news. On March 9, 2020, the term “press release” and “press releases” saw an immediate rise with a peak occurring on March 23. Traffic stats for both terms have since stabilized as State and Federal government officials across the United States have started discussions regarding reopening the country.
“While businesses and companies adapt to reach their customers, great storytelling and the proliferation of authentic, verified news will always be consumed by the public,” said Santiago.
PressRelease.com helps private and public companies save on their global financial press releases by switching from other platforms like BusinessWire, GlobeNewswire, and EIN Presswire. To learn more about press release distribution services, visit PressRelease.com.
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Why Press Releases Matter for Businesses in 2020 According to PressRelease.com
