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article imageJoLivi discusses new single 'Vinyl,' Hawaii and James Taylor Special

By Markos Papadatos     May 17, 2018 in Music
Hawaiian country artist JoLivi chatted with Digital Journal about her new single "Vinyl." She also opened up about the digital transformation of the music business.
On the idea for "Vinyl," she said, "My producer, Mark McKee, came to me with this concept for a song and I fell in love with it."
Throughout her musical career, JoLivi has opened for such artists as Andy Grammer, Gavin DeGraw and Lindsey Stirling, among others. "To this day, that is one of the best experiences of my life," she admitted. "Not only did I get to open for these amazing artists, but I also got to learn from them. They were so down to earth."
Regarding her plans for the future, she said, "I would love to go back on your. I would also like to collaborate with some of my favorite artists and give my fans some great new tunes."
Coming from Hawaii, she noted that "The Aloha State" has influenced her music and sound. "My grandfather was a Hawaiian singer so that was some of the first real music that I gravitated to," she said.
Digital transformation of country music
On the impact of technology on the country music business, JoLivi said, "With change, every genre of music has to keep up. I can appreciate and respect it. It's a great way for me as an artist that is not quite out there for people to hear my music. I've heard a lot of music that I wouldn't have ever heard if it wasn't for the streaming services."
Regarding her use of technology in her daily routine, she said, "I use every minute that I can. IT can be a little overwhelming when you would want to just live in the moment and experience something, but nowadays your fans want to see what you are up to and stay engaged, and that's good."
JoLivi listed James Taylor as her dream collaboration choice. "My mom introduce me to his music at a very young age. His songs are stories and I would get lost in them. He truly is one of the greats," she said, and she complimented fellow country artist Billy Currington, who has an affinity for Hawaii.
For her fans, she said about her single "Vinyl," "Listen to it and dance. If you have time, go vote for it on CMT."
To learn more about Hawaiian country artist JoLivi, check out her official website.
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