As of July 15, 2015, Searchmetrics has upped its game by releasing a newly updated version of its research and tracking software. This is likely to have a big impact on the overall marketplace because early examples of the software showcase its ability to do things that go far beyond Google Analytics and many other competitors.
This is important for businesses due to the fact that there is an increasingly large emphasis being placed on inbound marketing and online sales. After all, if you are unable to effectively determine exactly how well each page of your site is performing, then how can you get the best results from your marketing budget?
Failure to monitor your site on a regular basis could lead to massive drop-offs in organic traffic. In one example, an eCommerce entrepreneur reported losing 80 percent of the traffic to their site after a single Google Penguin update.
This problem was partially blamed on the outsourced company that handled the entrepreneur’s SEO, but the reality is that any business could suffer from a similar catastrophe if they fail to keep a close eye on every aspect of their site’s performance. Google Analytics provides enough basic details to let you know whether or not consumers are visiting your website, but this is not nearly comprehensive enough to enable you to stand out in a crowded marketplace.
This is where Searchmetrics comes in: their brand new Research Cloud software does not merely focus on basic details such as how many visitors a site has or which search engines are producing the most traffic. Instead, users are given an in-depth look at everything from the content performance of each individual page URL to historical SEO data that spans several years.
In other words, it becomes possible to quickly and accurately gauge how events such as major site revisions, brand new landing pages and the latest Google updates have helped or hindered your performance.
This information alone would be helpful for anyone who runs a website, but the team at Searchmetrics has even more tricks up its sleeve. For starters, the Content Performance tool will rank your site versus each of your competitors.
This is beneficial because you will be able to quickly see where you website ranks on Google in comparison to every other business that could potentially be siphoning off your fair share of the market. With this data on your side, you can make the necessary tweaks to bring everything back in line.
Inbound marketing has never been more popular or potentially fruitful than right now, and the Content Performance aspect of Research Cloud was clearly created to help people boost their marketing potential. According to Hubspot, inbound marketing can increase lead generation by 54 percent when utilized properly, and it can also help companies save an astronomical amount of money.
However, the only way to know if your inbound marketing strategy is working is to carefully track keywords, conversions ratios and the level of interaction that takes place on your blog and social media pages. Instead of taking all of this on yourself, you can use the new Searchmetrics tool to get a fast look at all of this critical data.
Every website owner who wants to make a profit from their online presence needs to stay continually plugged into their site’s performance. Although free tools such as Google Analytics can provide part of the picture, Research Cloud appears to be much more comprehensive, and it is also a time saver.
When you consider how vital it is to stay aware of your site and the efforts of your competitors, the Research Cloud tool seems like a very exciting new development that could ultimately change the face of online performance tracking.
