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article image'Fifty Shades of Grey' owns the holiday weekend box office

By Tim O'Brien     Feb 15, 2015 in Entertainment
UPDATE: It is a holiday weekend in the states and it now looks like a solid score for "Fifty Shades of Grey." It appears to have grabbed more box office cash and will be the February record-holder.
That means a President's Day record, which was reported, but also for the month of February, too, plus a R0rated opening. The estimates now are set at $85.1 million for three-days and $93 million for the holiday haul. These are domestic figures.
EARLIER: "Fifty Shades of Grey" has untied a Presidents' Day weekend record with a sizzling number. But, a deeper look at those numbers will take place.
The hot movie, which is based on the popular E.L. James book, has won the weekend with $81.7 million over three-days and looks like a $90.6 million over the four-day holiday. It stars Jamie Dornan and Dakota Johnson. It is directed by Sam Taylor-Johnson.
Make no mistake, that is huge and must not be taken lightly as the subject matter here did not matter to those who chose to see it. A solid review-proof movie right now, "Fifty Shades of Grey" will face that word-of-mouth challenge next weekend.
So, yes, it broke the Presidents' Day record held by "Valentine's Day," which made $63.1 million., Now, here is where it gets tricky. The President's Day holiday is a four-day figure, and "Fifty Shades of Grey" now owns that record with $81.7 million. But, the February records are a different ball of wax (as are overseas numbers). These numbers are from Box Office Mojo.
"Passion of the Christ" took in $83.8 million over a regular three-day weekend. Right now, "Fifty Shades of Grey" is close and the estimated figures will be hashed out more later. So, "Shades" is second to "Passion" on that list.
For the a R-rated regular weekend that is a different winner. Right now, "The Matrix Reloaded" has that with $91.7 million.
Weekend
1. UPDATE: "Fifty Shades of Grey" - three-day, $83 four-day, $93 million
2. "Kingsman: The Secret Service" - thee-day, $30.5 million; $41 million
3. "SpongeBob: Sponge out of Water" - three-day, $30.5 million; four-day, $37.6 million
The other wide release played very well over the long holiday weekend, too. Its take of $41 million (four-day) is over expectations. The holiday weekend was a solid weekend at the box office.
Now, for the demographics are reported by Deadline.
They indicated a first night of "Fifty Shades of Grey" was a female crowd with 82 percent of movie-goers in that demographic. Then on Valentine's Day, the number dropped to 68 percent female. That would indicate it did play like a date night movie.
Meanwhile, "American Sniper" is still solid and now at around $304 million and second behind "Passion of the Christ" for R-rated films, domestically.
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