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Melania Trump steps into spotlight in Amazon film trailer

First Lady Melania Trump, pictured with US President Donald Trump at the Kennedy Center in Washington, on December 7, 2025, is promising "exclusive footage" of the White House transition
First Lady Melania Trump, pictured with US President Donald Trump at the Kennedy Center in Washington, on December 7, 2025, is promising "exclusive footage" of the White House transition - Copyright AFP/File Brendan SMIALOWSKI
First Lady Melania Trump, pictured with US President Donald Trump at the Kennedy Center in Washington, on December 7, 2025, is promising "exclusive footage" of the White House transition - Copyright AFP/File Brendan SMIALOWSKI

US First Lady Melania Trump made a rare foray onto center stage Wednesday with the first trailer for her Amazon documentary — fixing the camera with an unflinching gaze and summing up her husband’s comeback in four words: “Here we go again.”

The teaser for “Melania” — out January 30 — follows the famously private Slovenian-American former model as she walks into the US Capitol for President Donald Trump’s second swearing-in.

Reports put Amazon’s licensing deal for the film at around $40 million. The Wall Street Journal reported that Melania, who served as executive producer, will receive 70 percent of that sum — a figure that has raised eyebrows among her critics.

Amazon MGM promises “unprecedented access” in the documentary which chronicles the 20 days leading up to Inauguration Day in January, from transition planning to closed-door meetings and off-stage moments. 

The brisk trailer oscillates between choreographed grandeur and scenes that feel intentionally awkward.

The first lady glides through the White House and the couple’s Florida estate in sharply tailored looks — sunglasses, stilettos, a strapless inaugural ball gown — while stepping in to fine-tune her husband’s rhetoric as he rehearses a speech.

“Peacemaker and unifier,” she interjects as Trump practices a line about his proudest legacy being that of a “peacemaker.”

One exchange has already sparked intrigue for what it suggests about the couple’s dynamic.

In a gilded high‑rise office, Melania calls to applaud her husband for the speech — “Hi Mr. President. Congratulations,” she says — and, when he asks, “Did you watch it?” replies: “I did not… I will see it on the news.”

Elsewhere, the footage flashes through a January photo shoot in the White House, travel shots, and more intimate moments — including placing a white flower at a graveside.

Amazon says the film offers a rare glimpse “inside Melania Trump’s world” as the first lady reenters public life, with “exclusive footage” of critical meetings and private conversations.

The documentary will debut in theaters worldwide on January 30, followed by a three-part companion series and a streaming run on Prime Video.

“Melania” is directed by Brett Ratner. It is his first major project since multiple women accused him of sexual misconduct in 2017, allegations he denies.

AFP
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With 2,400 staff representing 100 different nationalities, AFP covers the world as a leading global news agency. AFP provides fast, comprehensive and verified coverage of the issues affecting our daily lives.

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