Business
According to Dennis Becker of Mobivity (a provider of personalized customer engagement solutions to drive customer frequency and spend), brands need to understand where...
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According to Dennis Becker of Mobivity (a provider of personalized customer engagement solutions to drive customer frequency and spend), brands need to understand where...
Blockchain meets football at the 2020 UEFA Euro Tournament, led by AlphaWallet. This innovation will mark the largest display of public blockchain ticketing solutions...
The Bloomreach shopping data, which reflects big-volume sales, means that if shoppers are on the hunt for deals today, then some of the items...
The rise of empathy-centric marketing is associated with Millennials. This generation has a strong moral compass and practices golden rule in their marketing outreach...
By 2020, B2B eCommerce sales will surpass B2C sales and reach $6.6 trillion. However, not all sellers are ready to capture their share of...
When employees take the path of least resistance for creating documents, they often skip the process of ensuring their documents align with the company’s...
In 2015, Forrester predicted that by 2020, one million U.S. B2B salespeople would lose their jobs to self-service e-commerce. As buyers increasingly research products...
By not understanding the value of data and how to get the most out of that data, this leads to large gaps in information...
AI is becoming integrated into many businesses, as a new Forrester report shows. The report indicates that 88 percent of marketers have used AI....
According to the Sprout Social 2019 Index, despite social’s positive influence across an organization, 53 percent of C-level marketers indicate that proving the value...