Tech & Science
Google senior technical solutions consultant Abhinav Iyer develops scalable solutions for publishers in the digital advertising industry. His work has gained industry recognition for...
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Google senior technical solutions consultant Abhinav Iyer develops scalable solutions for publishers in the digital advertising industry. His work has gained industry recognition for...
Zubair’s vision for the future includes developing more sophisticated data models and integrating advanced analytics
Digital channels have transformed modern political campaigning, enabling more targeted and data-driven advertising strategies
As Hamdy Albana, the mind behind leading paid media agency Push Analytics, points out: today, every click, view, and interaction is a source of...
With TikTok being such a fast moving platform, it can be hard to keep up with the latest trends. Here are our top tips...
The environmental impact of producing a digital advertising screen continues long after the lifespan of the screen has finished.
The digital ad spending went well over the $200 billion mark in 2021, after an unprecedented 38.3% increase since 2020, according to data from...
Marketers can make more strategic decisions to create authentic, personalized experiences.
Secretive satellite start-up, Geometric Energy Corporation (GEC), and SpaceX, have announced plans to sell advertising in space.
The crisis of confidence is self-inflicted, to start with. Digital advertising basically ignores all the core principles of good advertising and marketing. The total...